VP Marketing & Communications

Ifda-posted 9 months ago
Full-time • Senior
West McLean, VA
Professional, Scientific, and Technical Services
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Are you interested in telling the story of the $400+ billion industry that supplies food and related products to over one million professional kitchens daily? Do you have what it takes to lead strategic efforts and amplify brand presence through an industry awareness campaign? Do you like to dine out? If the answer to these questions is “yes,” IFDA is hiring, and we'd like to hear from you! We're seeking an experienced, strategic, results-oriented leader to serve as Vice President, Communications and Marketing. This key position will be responsible for developing and executing comprehensive industry and advocacy communications strategies across digital and traditional platforms and overseeing the association's marketing efforts. You will play a pivotal role in shaping the narrative of the food service distribution industry, ensuring our message resonates with internal and external stakeholders, driving member engagement, amplifying advocacy communications, and achieving the association's strategic communications and marketing goals.

  • Develop and implement annual communications and marketing plans aligned with IFDA's goals and objectives.
  • Promote the industry's visibility and monitor its reputation.
  • Ensure consistent branding across all channels.
  • Create and manage the annual department budget.
  • Lead IFDA's Communications Committee.
  • Lead, develop, and execute an industry awareness campaign.
  • Lead all communications in support of IFDA's advocacy efforts including writing op-eds.
  • Develop and pitch stories to national and local media.
  • Leverage member communications in support of the industry.
  • Oversee strategy development and execution for IFDA's website, digital channels, and social media.
  • Leverage data and analytics to ensure campaigns meet their goals.
  • Stay abreast of trends and innovations and implement strategies to improve communications and marketing efforts.
  • Create a cohesive plan to brand IFDA and its various programs and services.
  • Increase member engagement by informing IFDA's members about the association's priorities, programs, and services.
  • Build awareness of and drive attendance to conferences and events.
  • Develop general session scripts for large annual events.
  • Foster long-term working relationships with key stakeholder audiences, including IFDA members, trade press, media influencers, and social media communities.
  • Cultivate and manage outside vendor relationships, ensuring goal attainment, quality, and cost-effectiveness.
  • Responsible for writing and editing as needed, with attention to detail.
  • Assist with event logistics and AV as required.
  • A minimum of 10 years in association management.
  • 10 years of experience leading and managing communications and marketing campaigns.
  • The ability to lead cross-functional teams and work collaboratively with different viewpoints to build consensus.
  • Forward-thinking, creative, and open to new ideas with a strong desire to continuously improve.
  • Strong people skills.
  • A quick learner.
  • Superior verbal, written, and listening skills.
  • Results-oriented and organized with an ability to handle multiple tasks and meet deadlines.
  • Self-sufficient computer/technology skills.
  • Medical, vision, and dental coverage.
  • Life insurance.
  • Short-term and long-term disability insurance.
  • 401(k) retirement plan.
  • Profit-sharing plan.
  • Vacation, personal, and sick leave.
  • Flexible office hours.
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