VP, Market Expansion

WOW! Internet, Cable & Phone•Sanford, MI

1d•$215,000

About The Position

At WOW! we’re not just expanding our footprint; we’re redefining how communities connect. We’re looking for a strategic, results-driven Vice President of Market Expansion to lead our greenfield growth strategy and bring new markets to life from concept through execution. If you thrive at the intersection of strategy, execution, and measurable impact, this is your opportunity to build something meaningful and see the results in real time. Why This Role is Exciting Own end-to-end market expansion strategy across new geographies Directly influence enterprise growth, revenue, and ROI Lead high-visibility initiatives with executive and cross-functional exposure Build and scale new markets from the ground up, a true builder role Partner across Finance, Marketing, Construction, Legal, and Revenue teams to bring strategy to life What WOW! Offers Base salary up to $215,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including: Medical, dental, and vision insurance 401(k) with company match Paid time off & company holidays Tuition reimbursement for continued development Colleague broadband discounts What You’ll Do As the leader of Market Expansion, you will: Define and execute WOW!’s greenfield expansion strategy, identifying and prioritizing high-impact markets Develop long-term growth plans aligned to enterprise objectives Own and evolve investment models to ensure strong ROI and value creation Lead go-to-market strategies tailored to each market, including pricing, marketing, and sales channel execution Set and deliver against subscriber growth, revenue, and margin targets Partner with Commercial and Revenue teams to optimize pricing and promotional strategies Collaborate with Construction to align build plans, timelines, and cost efficiency Drive cross-functional alignment to ensure seamless market entry and scalability Engage with local stakeholders and officials to support successful launches Build and lead a high-performing team focused on accountability, execution, and results What Success Looks Like Strong subscriber growth and market penetration in new regions Expansion initiatives delivering profitable, scalable ROI Seamless execution from market selection → build → launch → growth High-performing, aligned teams driving results across functions What You Bring To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. regularly required to talk and hear required to use hands to type, handle objects and paperwork required to reach and hold on to items at chest level or reach above the shoulder required to use close vision and be able to focus required to travel to expansion markets at least 30% of the time All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran To set up Job Alerts please create an account or sign into an existing account by clicking on sign-in at the top right of this page. WOW! is one of the nation's largest Internet, cable, and phone providers. While we've grown a lot since we started, in the last 20 years we haven't forgotten our roots. WOW! has a deep, rich heritage of delivering the best experiences to our customers and we've worked hard to keep it that way. WOW!ing our customers is in our DNA. We are committed to putting our customers and team members first. So what does that mean for the people who come to work with us? It means you can make a difference while you grow your career at WOW!. When you join WOW!, you're joining a team that strives to delight our customers in everything we do; that goes the extra mile for those we serve. We're for being different - in a good way. Whether it's through showing respect, making things easy, or providing pleasant surprises, we're for building a culture that WOW! employees and customers truly love. We'd love for you to be a part of our team. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please e-mail [email protected]

Requirements

15+ years of experience in telecom, cable, or related industries
10+ years of leadership experience, building and leading high-impact teams
Proven success in market expansion, business development, or GTM strategy
Strong financial and analytical acumen, comfortable owning ROI models and performance metrics
Experience leading cross-functional initiatives in complex, fast-paced environments
Ability to influence at all levels, from local stakeholders to executive leadership
Strategic thinker with a builder mindset
Data-driven decision maker with strong market and competitive analysis skills
Exceptional communicator with executive presence
Highly collaborative leader who can align diverse teams around a common goal
Comfortable navigating ambiguity and driving clarity in complex environments

Responsibilities

Define and execute WOW!’s greenfield expansion strategy, identifying and prioritizing high-impact markets
Develop long-term growth plans aligned to enterprise objectives
Own and evolve investment models to ensure strong ROI and value creation
Lead go-to-market strategies tailored to each market, including pricing, marketing, and sales channel execution
Set and deliver against subscriber growth, revenue, and margin targets
Partner with Commercial and Revenue teams to optimize pricing and promotional strategies
Collaborate with Construction to align build plans, timelines, and cost efficiency
Drive cross-functional alignment to ensure seamless market entry and scalability
Engage with local stakeholders and officials to support successful launches
Build and lead a high-performing team focused on accountability, execution, and results