VP, ISV Channel Marketing Leader

Synchrony•Stamford, CT

23h•Hybrid

About The Position

Synchrony is seeking a strategic, innovative Vice President of ISV Channel Marketing Leader to build and scale a channel focused on Independent Software Vendors (ISVs) within the Home & Auto segment, with direct responsibility for Home Specialty ISV partners. This role will lead the development and execution of ISV channel marketing strategy across priority platform partners (e.g., ServiceTitan, WEX, Housecall Pro) and new partners in the business development pipeline. The VP will drive B2B2C growth by influencing ISV partner teams while also driving dealer/merchant acquisition, enablement, and activation inside ISV platform environments. Success in this role requires a strong leadership presence, comfort operating from executive-level strategy to hands-on execution, deep cross-functional collaboration, and working knowledge of technical integration models to translate product capabilities into compelling, compliant partner and dealer experiences.

Requirements

Bachelor’s Degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing experience within the credit card industry plus:
7+ years of experience in marketing, channel/partner marketing, platform/ISV ecosystem marketing, fintech, or related growth roles.
5+ years of leadership experience, including people leadership and/or leading complex cross-functional initiatives with senior stakeholders.
Demonstrated success building and scaling partner/channel marketing programs (e.g., ISVs, marketplaces, SaaS ecosystems, alliances, embedded finance, co-marketing).
Proven ability to operate at both high-level strategic and hands-on execution levels in a fast-paced, evolving environment.
Strong executive communication, stakeholder management, and relationship-building skills across internal and external audiences.
Working knowledge of digital integration concepts (e.g., API-enabled workflows and enterprise integration approaches such as EHS/UniFi) with the ability to translate technical capabilities into customer, dealer, and partner value.
Strong analytical orientation with experience defining KPIs, measuring performance, and using insights to optimize channel strategy and marketing investments.
Travel 20–30% as required.
Ability and flexibility to travel for business as required

Nice To Haves

Master’s Degree.
Experience marketing within Home Specialty, field services, or merchant ecosystems (contractors/dealers) and/or familiarity with field service management software environments.
Track record of building repeatable launch and enablement playbooks that scale across multiple partners.
Demonstrated experience driving AI-enabled marketing transformation and operating model improvements.
Strong operational rigor (prioritization, governance, risk management) balanced with innovation and speed.
Highly collaborative leader with a strong sense of ownership and accountability.

Responsibilities

Channel Strategy & Vision: Lead ISV channel marketing strategy and program execution for Home Specialty ISVs within Home & Auto, establishing ISVs as a scalable distribution channel and differentiated route to market for Synchrony financing solutions.
Channel Growth (Acquisition, Enablement, Activation): Drive B2B2C growth across key ISV ecosystems by accelerating dealer acquisition, integration enablement, and dealer activation within ISV platform environments.
Strategic Partner Marketing Leadership: Serve as the marketing leader for priority ISV partners (including ServiceTitan, WEX, Housecall Pro), building repeatable joint marketing operating plans that drive measurable adoption, utilization, and mutual partner growth.
Value Proposition & Positioning: Shape the partner and dealer value proposition for embedded financing inside ISV environments, translating Synchrony product strengths and platform capabilities into clear, actionable messaging, sales enablement, and in-platform merchandising.
Channel Playbooks & Go-to-Market Execution: Drive channel development and innovation by establishing scalable playbooks for launches, partner onboarding, dealer acquisition campaigns (including use of ISV and OEM partner lists where applicable), lifecycle enablement, and activation programming.
Business Development Support (or New Partner Expansion): Influence and support business development pipeline efforts by contributing to partner pitches, narrative development, early GTM planning, and cross-functional readiness for new ISV launches and expansions.
Cross-Functional Leadership & Governance: Lead cross-functional execution through influence across Product, Technology, Sales, Marketing counterparts, Legal/Compliance, Analytics, Governance, and Corporate Affairs (including PR and Events), ensuring alignment, speed, compliant delivery and establishing operating rhythms and new ways of working with partners.
Innovation & AI Enablement: Advance AI adoption and new ways of working by championing AI-enabled tools and approaches (e.g., campaign development acceleration, personalization, testing/optimization, insights generation, workflow automation) to improve performance and operating efficiency.
Platform, Product & Solution Fluency: Maintain working knowledge of Synchrony platform capabilities and integration approaches (including Synchrony APIs and EHS/UniFi) and apply strong product/capability knowledge to translate technical concepts into partner-ready positioning, go-to-market plans, and dealer enablement strategies within ISV environments, including (as applicable) Revolve, Pay Later (installment), MPQ (combined revolve and installment offering), Quickscreen, and other Home & Auto financing capabilities.
Budget & Performance Management: Own ISV marketing budget and performance management, for ISV marketing and events; establish measurement frameworks and optimize spend based on results.
Strategic Events & Executive Engagement (ISV Partners): Lead end-to-end strategy and implementation for key ISV partner events and experiences, owning Synchrony’s coordinated event plan, brand presence, sponsorship/booth strategy, product demos, executive and partner engagement planning, internal stakeholder orchestration, and post-event performance measurement. This includes serving as the business owner for Synchrony’s presence at ServiceTitan Pantheon (event attendance ~7K) and scaling a repeatable events playbook across other priority ISV partners.
People Leadership & Talent Development: Lead and develop a high-performing team, including one direct report, ensuring clear priorities, coaching, and operational excellence across all deliverables and partner commitments.
Measurement, Insights & Optimization: Partner with Sales and Analytics to define KPIs, dashboards, and reporting cadences; synthesize insights for senior leadership and optimize partner plans, campaigns, and budget allocation based on performance.
Perform other duties and/or special projects as assigned.