VP, Integrated Marketing Operations

The Bank of New York Mellon • Pittsburgh, PA

78d • $68,000 - $170,000

About The Position

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Vice President, Marketing & Communications to join our Marketing team. This role is located in New York, NY.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field. Advanced degree preferred.
• Typically 5-12+ years of experience. Experience in the securities or financial services industry is preferred.
• Strong strategic thinking and analytical skills, with a proven ability to translate data into actionable marketing strategies.
• Excellent communication and interpersonal skills, essential for effective collaboration and stakeholder engagement.
• Proficiency in leveraging digital marketing tools and platforms to drive brand growth and engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies by leveraging industry knowledge and data-driven insights to enhance BNY's brand presence.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives, demonstrating expertise in integrated marketing communications.
• Lead the creation of compelling content and communication materials that resonate with target audiences, by applying advanced marketing techniques and tools.
• Evaluate and measure the effectiveness of marketing campaigns and initiatives to ensure continuous improvement and achievement of key performance indicators.
• Drive innovation in marketing practices by exploring new digital platforms and strategies to engage clients and stakeholders effectively.
• Maintain strong relationships with external partners and vendors to optimize marketing efforts and achieve strategic objectives.

Benefits

• Highly competitive compensation
• Benefits and wellbeing programs
• Access to flexible global resources and tools
• Generous paid leaves, including paid volunteer time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees