VP I, Data Management

Circana

10d•$170,000 - $225,000•Remote

About The Position

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. We are seeking a senior leader to redefine and scale how products are attributed globally across channels, platforms, and markets. This role will own the vision, strategy, and execution of a modern attribution framework, bringing rigor, transparency, and consistency to how value is measured and assigned. This person will operate at the intersection of data science, product, analytics, and commercial strategy, partnering closely with, engineering, marketing, finance and global stakeholders. The ideal candidate has built or operated best-in-class attribution systems at scale, understands the realities of imperfect data, and can translate complex measurement into actionable business outcomes. This is a foundational role with visibility and influence across the organization. The person in this position will shape how value is understood, investments are made, and performance is evaluated-globally.

Requirements

Education: Bachelor's degree in Information Technology, Computer Science, Business Management, or a related field; Master's degree preferred.
Experience: 8-12+ years of experience in attribution, measurement, analytics, or data product leadership
Deep expertise in multi-touch attribution, marketing measurement, or performance analytics at scale
Proven ability to lead ambiguous, high-impact transformation initiatives
Experience influencing senior stakeholders across functions and geographies
Ability to thrive in fast-paced, complex settings while maintaining focus on stability and efficiency.
Willingness to travel as needed (up to 15%).

Responsibilities

Define and lead a global attribution strategy for manufacturer and private label items across digital and offline touchpoints.
Establish a clear attribution philosophy aligned to business goals
Identify gaps in current attribution approaches and design scalable solutions to address them
Own attribution as a data product: roadmap, requirements, success metrics and adoption
Partner with data science, product management and engineering to design and implement robust attribution models
Evaluate and integrate data sources (CRM, media platforms, app data, retail data etc)
Ensure attribution outputs are explainable, trustworthy and decision-ready
Work closely with marketing, sales, finance, and manufacturer partners to align on measurement needs
Translate complex attribution results into clear insights for executive and commercial teams
Set standards and best practices for attribution usage globally
Establish global frameworks, documentation, and guardrails for attribution methodology
Drive consistency while allowing for market-level nuance
Ensure data-quality, compliance, and privacy considerations are embedded in all solutions