VP, Head of Supply

Comcast • New York, NY

1d

About The Position

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. Job Summary FreeWheel seeks a VP, Head of Supply, based in New York, NY, reporting to the Chief Revenue Officer. In this role you will cultivate and manage the Sales teams responsible for all Supply-side client relationships. The role is responsible for driving revenue for FreeWheel’s sell-side software and technology across our ad-serving and monetization solutions. The position involves developing and implementing go-to-market revenue strategies, crafting our narrative and collaborating cross-departmentally to prioritize the roadmap and long-range plan. The ideal candidate should have a strong understanding of media strategy with extensive experience in TV/CTV, streaming and programmatic advertising, is commercial leader, enterprise dealmaker and industry operator.

Requirements

• Empathetic leader with exceptional EQ ensuring strong, collaborative relationships
• Inquisitive student of the industry with quest for learning
• 15+ years of experience in media and technology sales, programmatic advertising highly preferred
• Excellent understanding of the premium video advertising ecosystem
• Proven success in setting and exceeding revenue goals.
• Established track record of closing and scaling complex enterprise partnerships.
• Strong relationships with executive-level Publishers and Agencies
• Experience in managing, mentoring and motivating sales teams
• Executive-level interpersonal, verbal and written communication skills
• Experience managing partners and negotiating complex agreements
• Self-motivated with attention to detail and a results-driven approach
• Strong understanding of client requirements and how to appropriately respond
• Ability to drive change management in evolving business environments
• Ability to support company objectives with clients, ensuring adoption of new offerings
• Consultative approach to driving solutions internally and externally
• Aptitude to forge and maintain senior client relationships, serving as a point of escalation
• Visible presence as a representative of FreeWheel and the industry
• Proven ability to attract, onboard, coach and develop top talent
• Track record of developing and implementing client engagement strategies
• Strategic thinker who is equally strong on execution
• Strong collaborator, able to work across multiple functions
• Agile and capable of thriving in a fast-paced environment

Responsibilities

• Develop and execute a unified supply strategy that integrates ad server, programmatic exchange and monetization capabilities
• Consistently deliver high-quality results, turning strategic vision into action with a focus on efficiency and beating deadlines
• Collaborate with FreeWheel’s senior leadership to align supply revenue strategy with overall business goals and long-range plan
• Ensure optimal alignment with FreeWheel’s VP of US Revenue, Demand, VP of Programmatic operations
• Drive growth by identifying new revenue opportunities and optimizing existing business
• Distill complex narratives and market dynamics into strategic and actionable growth plans
• Elevate FreeWheel’s visibility through thought leadership and industry relationships with decision-makers
• Lead and manage the US Revenue sales team, ensuring partnership with FreeWheel’s existing Demand & Programmatic operations team and initiatives
• Oversee the development and execution of vertical sales strategies to maximize growth from content distributors including Publishers, Broadcasters, MPVDs, OEMs, Streaming platforms, and new customer segments
• Lead negotiation and execution of large scale, multi-year enterprise agreements.
• Monitor and analyze sales performance, providing actionable insights to drive execution and product adoption
• Drive adoption and monetization of FW’s full platform, including ad server, SSP, and data enabled solutions.
• Manage a high-performing team, providing guidance, mentorship, clarity of role and support to achieve team and individual goals
• Foster collaboration and education across a cross-functional group of sales leaders and account owners, aligning incentives and value proposition
• Establish and drive verticalized and segment-based growth strategies across key supply categories
• Ensure the team is fully staffed with top talent by overseeing recruitment, onboarding, and development processes
• Foster a results-driven culture, promoting professional growth and development within the team
• Partner closely with Demand, Product, Marketing, Operations, and New Business team to ensure alignment across go to market, roadmap, and client delivery.
• Collaborate with internal and external stakeholders to develop and promote new product offerings
• Ensure client satisfaction by delivering exceptional service and support, addressing escalations and issues promptly and effectively
• Implement rigor and best practices to ensure efficient and effective supply operations
• Oversee the integration and utilization of data and technology to enhance supply activation and campaign performance
• Ensure compliance with industry standards and regulations, maintaining the highest levels of transparency, trust and integrity with clients and partners

What This Job Offers

• Job Type: Full-time
• Career Level: Executive