VP, H&W Marketing Enablement Leader

Synchrony • Alpharetta, GA

1d • Hybrid

About The Position

Role Summary/Purpose: The VP Marketing Enablement leader will drive strategic initiatives to empower the commercial organization through targeted marketing programs, data-driven insights, and effective enablement tools. Reporting to the SVP, H+W Marketing Operations, this leader is responsible for developing and executing marketing enablement strategies that improve sales productivity, enhance customer engagement, and align marketing efforts with business goals. Our Way of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.

Requirements

• Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 10 years in marketing.
• 8+ years of experience in sales enablement, marketing operations, or related roles within a B2B environment.
• Proven track record of leading marketing enablement initiatives that drive measurable revenue growth.
• Strong analytical skills with experience in marketing analytics, reporting tools (e.g., Tableau, Power BI), CRM platforms (e.g., Salesforce) and sales enablement (e.g., Seismic)
• Excellent leadership, communication, and stakeholder management abilities.
• Process oriented with the ability to perform due diligence, strategize new approaches and lead implementation
• Ability and flexibility to travel for business as required

Nice To Haves

• MBA preferred.
• Experience managing teams and developing talent.
• Excellent leadership, communication, and stakeholder management abilities.
• Ability to work in a fast-paced, collaborative environment and adapt to changing priorities.
• Familiarity with sales methodologies and buyer journey mapping.
• Knowledge of marketing automation tools and AI-driven marketing technologies.
• Experience working in highly regulated industries is a plus.

Responsibilities

• Lead the design, development, and delivery of marketing enablement initiatives that support sales teams in achieving their targets.
• Collaborate cross-functionally and serve as the strategic connector between marketing, sales, product, and analytics teams to prioritize, standardize, and socialize marketing content across sales organization.
• Develop and manage marketing enablement reporting dashboards to provide actionable insights on program effectiveness, pipeline progression, and business impact.
• Utilize data analytics to identify gaps, optimize marketing and sales processes, and recommend strategic adjustments.
• Leverage sales enablement technologies and platforms and partner with sales enablement team for scalable distribution of content and use by Sales and Marketing [e.g. salesforce and seismic].
• Stay current with industry, competitive trends and best practices to innovate and elevate enablement programs.
• Support additional strategic, operational and process oriented projects in support of the broader Marketing Operations team.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive