VP, Growth Marketing

Warner Bros Discovery • Burbank, CA

235d • $210,000 - $390,000

About The Position

The Vice President of Growth is accountable for building scalable, data-driven growth engines to drive player acquisition, retention, and revenue across the Warner Bros. Games' portfolio. This executive leads an internal performance marketing and media buying team, oversees all paid media channels, and drives engagement across owned and operated platforms - including CRM. This role is responsible for transforming growth operations, owning full-funnel performance strategy, and delivering against aggressive growth and ROI targets. The VP will also partner across Warner Bros. Discovery (WBD) to unlock shared value through insights, ad technology, and platform collaboration.

Requirements

• 12+ years of growth marketing, user acquisition, and performance marketing experience, ideally in gaming, entertainment, or tech.
• Expertise in full-funnel growth strategies across paid, owned, and lifecycle channels.
• Strong hands-on knowledge of media buying, audience targeting, CRM tools, CDPs, MMPs, and experimentation platforms.
• Proven ability to manage budgets of all ranges and deliver high-ROI outcomes.
• Deep experience with marketing analytics, reporting frameworks, and growth measurement.
• A strategic thinker with a bias for execution, experimentation, and continuous learning.
• Exceptional people leader and collaborator across marketing, product, and studio teams.

Responsibilities

• Define and execute holistic growth strategies across console, PC, and mobile games to drive global audience and revenue expansion.
• Align growth plans with brand and product marketing, live ops, and product development roadmaps.
• Champion a test-and-learn culture to drive innovation, performance optimization, and continuous improvement.
• Develop comprehensive benchmarks to support business planning and guidance; provide relevant input into forecast models, CPI and install planning.
• Lead the development of world-class user acquisition and retargeting strategies that deliver measurable growth.
• Build a team of advertising experts who stay ahead of trends, test emerging channels, and pioneer new ad formats and optimization techniques.
• Own the end-to-end paid media investment strategy across the full funnel - from brand awareness to direct response and re-engagement.
• Lead design, execution, and optimization of user acquisition and performance campaigns across all titles and platforms.
• Identify new growth channels, audiences, creative approaches, and bidding models to improve efficiency in key performance metrics.
• Implement and iterate retargeting, prospecting, and lookalike strategies for high-value audience acquisition.
• Drive performance marketing creative strategy, taking ownership of the creative testing frameworks.
• Develop and maintain global paid media guidelines and toolkits to ensure consistency, scalability, and effectiveness across all local market teams.
• Create comprehensive App Store Optimization (ASO) strategies across digital storefronts.
• Build and manage a comprehensive lifecycle marketing strategy to increase retention, monetization, and player LTV.
• Lead segmentation, automation, and personalization strategies across CRM and lifecycle touchpoints.
• Drive forward innovation in first-party data use, channel orchestration, and engagement timing.
• Reimagine and modernize growth operating models, documentation, workflows, and technology systems.
• Lead cross-functional coordination across product marketing, analytics, pub and core tech, creative, and studio partners.
• Define KPIs across acquisition, engagement, monetization, and campaign performance.
• Partner with Publishing Tech and Analytics to refine attribution, conversion tracking, and channel measurement.
• Build, lead, and retain a high-performing, cross-functional Growth team rooted in collaboration, accountability, and excellence.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Motion Picture and Sound Recording Industries
• Number of Employees: 5,001-10,000 employees