Writes and supervises solid, intelligent, brand-appropriate, creative pieces in a variety of communication forms (e.g., sales aid, direct mail) for a variety of audiences (e.g., healthcare professionals, patients, consumers) Supervises all copy in all communications related to his/her brand(s) Gives strong, clear direction to writers Exhibits strong creative ability, as shown in ads/other forms of communication, created in partnership with an art director Has an ability to understand and process healthcare information Thoroughly understands his/her assigned brand(s)—indication, therapeutic implications, competition—and regularly researches trends in the appropriate area(s) Contributes strategically to the long-term vision of the brand, internally and with client Works well independently while always making sure that all creative work s/he writes or supervises is approved by supervisor/CD Submits copy/concepts to supervisor and AE in a timely fashion, with enough time for revisions before copy goes to client Leads teammates; maintains a strong relationship with Editorial, Art, and Account Services and follows P&P procedures Presents points of view articulately and persuasively within P&P and with client Is the “brand champion.” Makes contributions to the success of his/her brand(s) that the client sees as meaningful and proactive. Enhances client’s confidence in P&P Identifies opportunities to generate work with clients beyond already-contracted activity. Actively pursues these opportunities Exemplifies the values of P&P and contributes to the overall culture of the agency
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees