VP, Global Marketing - Ninja

SharkNinja•Needham, MA

1d•Onsite

About The Position

The VP, Marketing for Ninja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances (motorized and treats). This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation. Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity.

Requirements

15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
Experience leading international teams or portfolios with significant regional nuance
Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution

Responsibilities

Category Strategy and Positioning
Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
Go-to-Market Execution
Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
Create playbooks and toolkits that enable global consistency with room for regional adaptation
Portfolio Marketing and Demand Creation
Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
Team Development
Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection