VP, General Manager

Sinclair Broadcast Group•Cedar Rapids, IA

15h

About The Position

At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say — it's something you can feel when you join the team. Here, it's all about great collabs, ambition, and results but most importantly, building a culture where people feel connected, inspired, and proud of the work they do. We grow here, and we enjoy it here. We're searching for a visionary leader — a driven, talented VP, General Manager to lead one or more of our local content centers and monetization and marketing teams. In this role, you'll be the architect of strategy, the champion of growth, a steward of culture and the heartbeat of operational excellence. If you're energized by leading high-performing teams, driving revenue, and making a lasting impact, we’d love to hear from you.

Requirements

Proven Leadership: Experience in senior management level roles, ideally in media, digital or broadcasting. You’ve led diverse teams and driven measurable success.
Strategic Visionary: You see the big picture and know how to get there. You’re comfortable with P&L ownership, financial planning, and operational excellence.
Regulatory Savvy: You understand broadcasting regulations, content guidelines, and compliance standards — and you know how to navigate them with confidence.
Financial Acumen: You’re skilled in budgeting, forecasting, and financial analysis. You know how to drive profitability while managing expenses.
Relationship Builder: You’re a natural communicator and connector. You build trust, foster loyalty, and amplify client satisfaction. You inspire and motivate your team.
Digital First: You bring strong digital acumen and understand how to leverage emerging technologies — including AI — to drive innovation and revenue growth. You’re not just tech-aware; you’re tech-forward.
Growth Mindset: You thrive in fast-paced environments and embrace change, and believe culture is a leadership responsibility. You’re always learning, adapting, and pushing boundaries – for yourself and your team.
A valid driver's license, up-to-date insurance, and reliable transportation are necessary for connecting with clients and teams in your community.
Willingness and ability to travel when necessary.

Responsibilities

Lead the charge in amplifying our market presence, ensuring every team — from content creation to sales — is aligned with our strategic goals and delivering results.
Maximize share of wallet across all media platforms in your marketplace. You’ll guide sales and marketing teams to hit revenue targets, grow audience engagement, and build lasting client relationships.
Develop and implement innovative business plans across departments. You’ll identify growth opportunities, analyze market trends, and ensure every team is set up for success.
Mentor and inspire cross-functional teams while actively shaping a positive, inclusive, and high-performance culture. You’ll model our values, foster collaboration, reinforce accountability, and create an environment where people feel engaged, supported, and motivated to do their best work. Your leadership will develop future leaders and strengthen team cohesion.
Dive deep into competitive landscapes and audience data. Your insights will fuel expansion strategies and keep us ahead of the curve.
Build strong relationships with clients, advertisers, community leaders, and industry partners. Internally and externally, you’ll be a visible culture carrier and the face of AMP Sales & Marketing Solutions in your market, amplifying our reputation and impact.