VP for Enrollment Management

Freed-Hardeman University•Henderson, TN

About The Position

The Vice President for Enrollment Management serves as the University’s chief enrollment strategist, responsible for leading and optimizing the institution’s undergraduate enrollment growth, net tuition revenue, tuition discount strategy, and long-term market positioning. The VP provides strategic oversight of enrollment management and student financial services, integrating recruitment, financial aid leveraging, pricing strategy, data analytics, and forecasting to achieve sustainable revenue outcomes aligned with the University’s mission. This position requires an exceptional ability to articulate FHU’s value proposition persuasively, to personally engage prospective students and families, and to model effective enrollment conversion practices. The VP cultivates a culture of performance, accountability, and relational excellence across the admissions team while leveraging data-driven decision-making to strengthen enrollment outcomes. The Vice President directly supervises the Directors of Admissions and Student Financial Services, establishing clear performance expectations, financial stewardship, and strategic coordination to maximize enrollment effectiveness and net tuition revenue performance.

Requirements

Master's degree (M. A.) or equivalent; or five to ten years related experience and/or training; or equivalent combination of education and experience.

Responsibilities

Serves as the University’s chief enrollment strategist, responsible for optimizing undergraduate enrollment growth, net tuition revenue, tuition discount strategy, and long-term market positioning.
Leads the development, implementation, and continuous refinement of a comprehensive enrollment management strategy that integrates recruitment, financial aid leveraging, market research, pricing strategy, branding coordination, and yield optimization.
Establishes annual and multi-year enrollment and net tuition revenue targets; collaborates with Financial Services to inform institutional budgeting and long-range financial planning.
Oversees institutional financial aid strategy, including tuition discount rate management, aid leveraging analysis, and award optimization to maximize net revenue while maintaining mission alignment and access objectives.
Directly supervises the Directors of Admissions and Student Financial Services, establishing clear performance expectations, accountability structures, and key performance indicators.
Designs, implements, and continuously improves a comprehensive enrollment conversion process from inquiry through matriculation, utilizing CRM systems and data analytics to improve efficiency and effectiveness across the recruitment funnel.
Personally engages in high-impact recruitment efforts, key market cultivation, and strategic relationship development, modeling persuasive communication and enrollment closing excellence for the admissions team.
Monitors weekly and monthly enrollment performance against established benchmarks and provides structured, data-driven reports to the President and Cabinet.
Collaborates with Cabinet leadership, academic deans, marketing, and finance to align enrollment strategy with institutional capacity, program demand, brand positioning, and long-term strategic objectives.
Ensures compliance with all federal, state, and accrediting regulations related to admissions and Title IV financial aid; establishes internal controls and communication protocols to mitigate regulatory risk.
Serves on committees to review need-based aid and academic appeals and reviews exceptional admissions and financial aid cases with significant financial, strategic, or precedent-setting implications.
Develops and manages the Enrollment Management operating budget, evaluating return on investment for recruitment initiatives, and monitoring cost-per-acquisition metrics.
Provides regular university-wide updates regarding enrollment outcomes, projections, and strategic initiatives to promote institutional alignment and transparency.
Exhibits a commitment to continuous improvement by assessing enrollment data, market trends, and competitive positioning, and adjusting strategy accordingly.