VP Financial Wellness and Benefits Marketing

Empower • Overland Park, KS

4d • Hybrid

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. As a Vice President, Financial Wellness and Benefits Marketing, you will lead how our financial wellness and benefits solutions show up in the market. You’ll connect enterprise strategy to clear positioning, strong go-to-market plans, and consistent execution that drives adoption and growth. Working across marketing, product, sales, and relationship teams, you’ll ensure our solutions are easy to understand and compelling for every audience.

Requirements

• Bachelor’s degree or equivalent experience; advanced degree a plus
• 10+ years of experience in marketing, product, sales, or related fields
• Senior-level marketing leadership experience in financial services, benefits, healthcare, or similar industries
• Experience leading portfolio-level or multi-solution marketing teams
• Strong ability to turn strategy into clear, effective execution
• Experience building integrated go-to-market strategies within enterprise environments
• Strong prioritization, project management, and stakeholder coordination skills
• Ability to simplify complex and regulated offerings for diverse audiences
• Clear communication and presentation skills across executive and partner groups
• Experience working across matrixed organizations
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

Nice To Haves

• Experience marketing financial wellness, retirement, or benefits solutions
• Background supporting consumer-directed healthcare or advisory offerings
• Experience building messaging across multiple audience segments and use cases
• Strong understanding of regulatory considerations in financial services marketing
• Track record of improving adoption and engagement through marketing strategy
• Experience using data and insights to refine positioning and campaigns
• Ability to connect customer insights to experience-led marketing strategies
• Experience partnering closely with product, analytics, legal, and compliance teams
• Skilled at guiding teams through change and continuous improvement
• Ability to influence across teams and align stakeholders toward shared outcomes

Responsibilities

• Lead integrated marketing strategies for benefits and financial wellness portfolios aligned to enterprise direction
• Shape clear positioning that connects health, wealth, and advice solutions
• Translate complex, regulated offerings into simple, human-centered narratives
• Develop and execute go-to-market strategies, messaging frameworks, and campaigns
• Establish and track success metrics tied to adoption, engagement, and growth
• Guide consistent execution across launches, lifecycle marketing, and campaigns
• Partner with sales to deliver effective enablement tools and materials
• Simplify and standardize marketing collateral to improve clarity and impact
• Use performance data and insights to optimize strategy and investment decisions
• Lead, guide, and develop marketing leaders while setting clear priorities and goals

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive