The VP, Enablement Program Manager reports to the SVP, Marketing & Omnichannel Enablement and is responsible for overseeing the planning, prioritization, and execution of marketing technology (Martech), CRM, data and analytics initiatives for First Horizon Bank. This role acts as the central hub for managing cross-functional programs and projects, ensuring alignment with strategic goals and optimizing enablement between marketing, CX, product, digital banking, enterprise technology, enterprise PMO, lines of business and operational functions of the organization. The ideal candidate will have strong program management skills, a deep understanding of CRM platforms, data-driven marketing and CX strategies, and will demonstrate ability to translate business needs into actionable plans across relationship management, marketing, sales and service.