VP, Enablement Program Manager

First Horizon • Memphis, TN

150d

About The Position

The VP, Enablement Program Manager reports to the SVP, Marketing & Omnichannel Enablement and is responsible for overseeing the planning, prioritization, and execution of marketing technology (Martech), CRM, data and analytics initiatives for First Horizon Bank. This role acts as the central hub for managing cross-functional programs and projects, ensuring alignment with strategic goals and optimizing enablement between marketing, CX, product, digital banking, enterprise technology, enterprise PMO, lines of business and operational functions of the organization. The ideal candidate will have strong program management skills, a deep understanding of CRM platforms, data-driven marketing and CX strategies, and will demonstrate ability to translate business needs into actionable plans across relationship management, marketing, sales and service.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or related field (MBA or advanced degree preferred).
• 5-8 years of program or project management experience, with at least 3 years in banking, financial services, or regulated industries.
• Hands-on experience with CRM platforms (Salesforce, Microsoft Dynamics, etc.), marketing automation tools, and analytics platforms.
• Demonstrated background managing change across functional areas in a large enterprise scale organization.
• Strong understanding of Martech stack architecture, CRM, customer data strategy.
• Excellent organizational, prioritization, and traffic management skills.
• Proven ability to influence cross-functional teams and manage multiple priorities under tight deadlines.
• Strong analytical mindset with proficiency in data visualization and reporting tools.
• Excellent written and verbal communication skills.
• Knowledge of banking regulations and data privacy requirements is a plus.

Responsibilities

• Develop and manage the Enablement Program roadmap to support cross functional strategies within marketing, product, CX and across the enterprise related to client-centric outcomes.
• Partner with marketing, product, CX, ET, analytics to align initiatives with business goals and requirements.
• Interface to layers of product operating model within the organization and function as cross functional liaison for Enablement team working to align to agile planning and delivery.
• Function as the main steward to apply the principles and framework of our Change Acceleration Process across the Enablement teams and extending to other areas of the Marketing, CX and Product organization.
• Support SVP, Enablement to manage communication and combined roadmaps across various stakeholder areas such as FH360 (CRM), Digital Banking, Analytics Center of Excellence, Enterprise Program & Planning, Banker Quality & Productivity.
• Serve as the traffic controller for all Enablement requests, ensuring timely intake, prioritization, and resource allocation.
• Partner with marketing operations to organize strategically aligned project and product delivery and establish visibility through insights related to timelines, KPIs, and delivery status.
• Work effectively with leaders of Enablement, Performance Marketing, Integrated Marketing, CX and Product to align on priority and delivery that meets the key objectives of the organization.
• Act as a liaison between marketing, product, ET, CX and vendor partners to ensure clear communication and accountability.
• Prepare executive reports and presentations summarizing program performance and opportunities for optimization.
• Partner with head of martech to drive change management and adoption of martech tools across teams.
• Partner with head of enablement delivery and support to ensure sound process and procedure.
• Partner with head of CRM enablement align the intersection of sales, service and marketing.
• Partner with head of Analytics & Insights to ensure planning, visibility and transparency of key insights across a number of stakeholders in the organization.

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree