Creative Circle-posted about 1 year ago
Full-time • Executive
Remote • New York, NY
Administrative and Support Services

The VP of Digital Tag Management will lead the digital tagging strategy for a financial services client in Chicago, focusing on optimizing digital media performance through effective tag management. This hybrid role requires collaboration with various stakeholders to ensure the successful implementation and governance of tagging procedures across multiple platforms. The position is expected to evolve into a long-term assignment, emphasizing innovation and data-driven decision-making.

  • Partner with paid media stakeholders to provide consultation and thought leadership across search, social, mobile, display, and video.
  • Maintain clear governance standards for key tagging and media/ad operations procedures.
  • Place digital media tags within Tag Management Service for on-site tagging needed for campaign performance, monitoring, targeting, and other support.
  • Provide quality control checks and documentation on setups completed by the team to ensure best-in-class executions and launches.
  • Collaborate with business partners & technology to ensure data is transformed into analytically accessible and valuable data sets.
  • Understand and apply relevant controls for tag deployment, data collection, and protection of data and user privacy.
  • Provide critical scale to changes within tag management procedures and technology, including providing SME inputs for the evolution of the technology tied to digital tag management.
  • Review requirements, specifications, user documentation, help files, and other project documentation to assure quality of the deliverables.
  • Minimum 5+ years of digital tag management experience or similar.
  • Minimum 8+ years of digital marketing/advertising experience.
  • Minimum 8+ years of experience in digital ad operations, media and site tagging, marketing analytics, and digital campaign performance measurement with web analytic tools.
  • Experience with a Tag Management System transition, including vetting new systems and project managing the process.
  • Hands-on experience in Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms, and Tag Management Platforms.
  • Understanding of California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and General Data Protection Regulation (GDPR).
  • Experience leading presentations and engaging with executive stakeholders.
  • Knowledge of data layers and implementation of tags.
  • Minimum Essential Coverage (MEC) medical plan
  • Dental/vision/term life package
  • Discount prescription program
  • Critical illness and accident coverage
  • Tele-behavioral health services
  • 401(k) plan
  • Sick leave for eligible candidates
  • Minimum Value (MV) PPO medical plan
  • Employee Stock Purchase Plan
  • Paid holiday eligibility based on length and dates of service.
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