VP, Digital Experiences and Marketing Operations

Qualtrics • Seattle, WA

398d • $265,000 - $442,000 • Hybrid

About The Position

The Vice President of Digital Experiences and Marketing Operations at Qualtrics is a senior leadership role focused on enhancing the company's marketing operations and digital experiences. This position is responsible for building a high-performing team, implementing sophisticated technology solutions, and defining operational models across various marketing functions. The ideal candidate will possess a blend of strategic and technical expertise, with a strong emphasis on innovation and collaboration to drive impactful marketing initiatives.

Requirements

• 15+ years of experience managing cross-functional teams in a fast-paced environment.
• Strong background in marketing operations, analytics, and digital strategy.
• Excellent verbal and written communication skills.
• Deep understanding of marketing technology stack and analytics tools.
• Proven ability to drive and lead change across marketing and the company.

Nice To Haves

• Experience with AI in marketing operations.
• Familiarity with omnichannel marketing strategies.
• Experience in a global marketing environment.

Responsibilities

• Build a cohesive customer experience across all digital touchpoints including marketplace and web.
• Enable optimal marketing performance through a strong marketing operations architecture.
• Lead transformation efforts to adopt AI capabilities in marketing.
• Develop and implement a comprehensive marketing operations strategy.
• Lead, mentor, and build a high-performing team across marketing operations and analytics.
• Oversee all aspects of marketing operations ensuring efficiency and scalability.
• Manage budget and resources for the team, optimizing for ROI.
• Drive the development of marketing analytics frameworks to measure performance.
• Oversee website maintenance and optimization to enhance user experience.
• Collaborate with IT and web development teams for seamless integration of marketing technologies.
• Serve as a liaison between marketing and IT to enhance operational efficiency.
• Adapt marketing strategies for local markets ensuring cultural relevance.

Benefits

• Qualtrics Experience Program - A bonus for an experience of your choosing.
• Hybrid work model with in-office collaboration three days a week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees