VP, Consumer Digital Product & Experience

WonderNew York, NY
1d$309,000 - $323,000Hybrid

About The Position

Wonder is seeking a VP of Product to lead the vision, strategy, and execution of our Wonder & Blue Apron consumer-facing product experiences across app, web, and dine-in. This leader will own the end-to-end customer journey – from discovery and personalization through checkout, post-order experience, loyalty, and retention. This role is the most senior product leadership position, reporting to the SVP / GM of Growth and will partner closely with Engineering, Marketing, Category Management, Operations, and Executive Leadership.

Requirements

  • 12+ years of product management experience, including senior people leadership
  • Proven success leading consumer-scale digital products (marketplace, ecommerce, or consumer tech)
  • Experience owning large, complex product portfolios with real P&L or growth accountability
  • Strong data fluency and comfort making decisions with imperfect information
  • Exceptional communication and executive presence
  • Experience scaling experimentation and personalization systems

Nice To Haves

  • You thrive in fast-paced, high-growth environments where agility and action are key
  • You balance strategic thinking with execution—zooming out when needed, but never afraid to get into the details
  • You have a strong intuition for what makes food compelling, scalable, and on-trend
  • You’re energized by solving complex problems and bringing structure to ambiguity.

Responsibilities

  • Own Wonder & Blue Apron’s core consumer apps, discovery / search and personalization, conversion, checkout and post-order experiences, design, and product analytics
  • Define and articulate a multi-year consumer product vision aligned to Wonder and Blue Apron’s business strategy and growth objectives
  • Balance innovation, platform investment, and near-term business impact; ensure disciplined execution through strong prioritization, sequencing, and trade-off decisions
  • Own consumer product OKRs and KPIs including engagement, conversion and funnel performance, frequency, and retention
  • Drive a culture of learning through experimentation (A/B testing, pilots, iteration)
  • Build, coach, and retain high-caliber product leaders across management, design and analytics disciplines
  • Communicate clearly and credibly with executive leadership, including trade-offs, risks, and progress

Benefits

  • We offer a competitive salary package including equity and 401K.
  • Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

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What This Job Offers

Job Type

Full-time

Career Level

Executive

Education Level

No Education Listed

Number of Employees

1,001-5,000 employees

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