VP Commercial Sales Strategy

New Belgium Brewing•Colorado Springs, CO

About The Position

This position is responsible for providing key sales and industry insights, while shaping and implementing strategic sales initiatives to drive business growth and achieve revenue targets. This role involves overseeing sales operations (setting, measuring and communicating KPIs for distributor and sales teams), Kirin brand (Ichiban/Hyoketsu) commercial strategy, and field quality teams ensuring alignment with the company's overall sales and commercial objectives. This role collaborates closely with executive leadership, field sales, national accounts, brand/retail marketing, production, and finance teams to develop and implement innovative sales strategies that align with the brewery’s business goals and brand vision. The preferred candidate for this role will reside in Colorado near Fort Collins and Denver.

Requirements

Requires 8+ years of experience in sales strategy, operations, or a related role.
5+ years of experience in direct people management
Proven strategic planning and execution skills.
Proven experience in developing and implementing successful sales initiatives.
Strong analytical and problem-solving skills
Demonstrated advanced understanding of distributor workings, national accounts, brand building, people development, and pricing dynamics.
Advanced experience and knowledge of CRM software and sales analytics tools
Excellent communication, presentation, leadership, and team development skills
Experience in collaboration and effective communication to foster a positive and inclusive work environment.
Experience working on a National level

Responsibilities

Develop, execute and refine comprehensive and integrated go-to-market strategies built to accelerate business growth
Analyze market trends and sales results to develop accurate forecasts, identifying opportunities for growth and areas for improvement
Collaborate closely with marketing team to ensure alignment between marketing campaigns and sales strategies
Evaluate and recommend improvements within distributor networks and channels
Build and develop recommendations for sales targets and incentives; including refining sales process to improve sales cycle efficiency
Align internal and external incentives to ensure the appropriate prioritization of our portfolio
Provide leadership, mentorship, and professional development for the sales operations, analysis, and training teams.
Drive innovation in product launches and commercial process by developing new-to-world go-to-market strategies to meet the consumer where they are
Optimize go-to-market strategies through development of a cohesive commercial planning/tracking/execution process
Bridge National business goals by driving alignment across sales, marketing, pricing, and operations