VP, Client Strategy

Later • Boston, MA

83d • $250,000 - $300,000

About The Position

The VP of Client Strategy is a senior leadership role responsible for scaling Later’s strategic excellence in influencer and social media marketing. Reporting directly to the Chief Strategy Officer, you will lead and mentor a team of Strategists — including Associate Directors and Senior Strategists — while shaping the systems, frameworks, and best practices that drive measurable outcomes for Later’s clients. This is a pivotal role for Later’s growth. You’ll partner closely with Sales, Account Management, Product, and Marketing leadership to deliver world-class strategies for both existing clients and new business opportunities. The ideal candidate is equal parts strategic visionary, hands-on client partner, and team builder — passionate about shaping the future of creator-led marketing and maximizing customer value through Later’s technology and services.

Requirements

• 8+ years of experience in influencer marketing, social strategy, or brand marketing, including senior leadership roles.
• Proven success leading strategy teams and delivering measurable business impact for enterprise or growth-stage brands.
• Deep understanding of the creator economy, key social platforms (TikTok, Instagram, YouTube, etc.), and digital performance metrics (CPE, CPM, ER).
• Track record of building executive-ready proposals and materials that drive client engagement and growth.
• Strong cross-functional collaboration skills, with experience partnering with Sales, Product, and Marketing teams.
• Exceptional communication and storytelling abilities.
• Proficiency in CRM (Salesforce), collaboration software (GSuite, Slack, Zoom), and influencer/social/affiliate marketing platforms.
• Proficiency in paid social advertising a strong plus.

Responsibilities

• Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms.
• Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities.
• Translate insights from market trends and client performance into scalable strategic best practices.
• Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans.
• Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes.
• Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results.
• Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability.
• Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities.
• Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives.
• Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity.
• Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company.
• Act as a key voice in company-wide planning and growth discussions.
• Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations.
• Lead internal education to upskill Later’s GTM teams on emerging strategies and tools.
• Contribute thought leadership externally, positioning Later as a trusted partner in influencer and creator-first marketing.

Benefits

• Market-based & data-driven compensation approach.
• Bi-annual compensation evaluations including performance and market-related factors.
• Salary range of $250,000 - $300,000 OTE.
• Eligibility for various benefits plans as part of the overall compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees