VP, Channel Strategy and Integration

BNY External Career Site • New York, NY

1d • $81,000 - $130,000

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services platforms company at the heart of the global financial system, we touch nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President, Channel Strategy & Integration. This role is open to candidates in New York City, and Pittsburgh.
The position sits within our Marketing and Communications team and reports to the SVP, Channel Strategy & Integration.

Requirements

• Bachelor's degree and a minimum 5-7 years’ marketing experience, preferably in financial services
• Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
• Excellent project management skills with incredible attention to detail
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
• Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
• Strong verbal, written and overall communications skills
• Positive, collaborative and personable ‘culture carrier’

Responsibilities

• Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach
• Coordinate with channel leads – as well as product and segment marketing – to plan, execute and optimize campaigns and drive channel strategy recommendations
• Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes
• Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes
• Oversee competitive analysis to inform channel recommendations
• Manage external agency partners to drive creative and strategic deliverables
• Drive development and adoption of innovative formats and channel execution
• Help deliver strong engagement and optimizations across BNY web properties, ensuring campaign journeys are effectively integrated across all channel touchpoints
• Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
• Operate with high urgency; persist in accomplishing objectives despite obstacles
• Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees