VP, Business Development - Regulatory & Franchise Verticals

The Trade Desk•Los Angeles, CA

About The Position

The Trade Desk (TTD) is changing the way global brands and their agencies advertise to audiences around the world. Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage. THE ROLE The Trade Desk (TTD) is seeking an accomplished and visionary Vice President, Business Development – Regulatory and Franchise Verticals to lead our global strategy and relationships with the world’s leading brands. This leader will own and scale several of The Trade Desk’s most strategically critical verticals—each complex on its own, together representing a massive share of revenue, influence, and future growth. This is a true GM-style role. This person will run multiple vertical businesses in parallel, each with distinct buying dynamics, regulatory realities, and agency relationships—while building a cohesive operating model across them. If you’re great at complexity, scale, and people leadership, this is your arena.

Requirements

15+ years of experience in advertiser leadership, strategic partnerships or business development roles with deep knowledge of brand marketing and media investment strategies
Proven track record of leading a $4B+ book of business with full accountability
Strong commercial acumen, including understanding of marketing P&L, media planning and buying workflows and programmatic advertising ecosystems
Experience leading large, complex teams (40+ FTE; 150+ preferred)
Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements with agency HoldCos and multi-billion dollar clients
Global perspective with success leading distributed teams and scaling programs across multiple regions

Responsibilities

Run the Business:
Develop a multi-billion-dollar book of business, setting vertical-specific strategies that reflect distinct market dynamics across QSR, Finance, & Insurance, Auto, Pharma, and Canada.
Balance near-term revenue delivery with durable, multi-year growth.
Make clear investment and prioritization decisions across verticals.
Own Executive Engagement:
Serve as senior executive sponsor to C-suite clients, agencies, and holding companies.
Navigate regulatory-heavy environments (Finance, Pharma) with credibility and discipline.
Represent TTD externally with authority and clarity.
Build the Operating System:
Establish consistent operating rhythms across diverse vertical teams
Drive forecasting rigor, pipeline quality, and resource allocation
Ensure leaders are aligned on priorities while retaining vertical nuance
Build Leaders at Scale:
Hire, develop, and retain senior leaders across regions and verticals
Create clarity in org design, decision rights, and accountability
Raise the bar on talent density and leadership maturity

Benefits

Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package.

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