Citi Retail Services (CRS), with Assets of approximately $50B, is a leading provider of consumer and commercial credit card products, both private label and co-branded, to national and regional retailers and their customers across the U.S. It also provides retail industry expertise, including transaction data analytics, fully integrated marketing and loyalty programs and advanced digital capabilities. The business services over 52 million accounts for several national brands, including The Home Depot, Best Buy, Dillard's, Sears, Macy's, LL Bean, Tractor Supply Co. and Wayfair. US Personal Banking Analytics (USPBA) is a global community that is driving data driven transformation across Citi in multiple functions with the mission to deliver faster, wider, deeper, data driven insights to achieve superior decisions and financial outcomes. We are a fast-growing organization working with Citi businesses and functions across the world. The USPBA / CRS New Accounts Analytics team drives performance analytics, diagnostics and drivers analysis, lead risk & opportunity identification, attribution and measurement to assess emerging trends and outlook. The team supports retail partners to assess customer journey across various touchpoints and drive omni channel strategy including, Field Sales, upper funnel digital optimization, digital adoption and sales engagement etc. This position is responsible to lead digital funnel expansion and optimization leveraging digital and analytical capabilities across products, marketing, and customer experiences across 25+ iconic retail Partners like The Home Depot, Best Buys, Macy's, amongst others. This role is expected to build CRS digital engagement, experience and adoption KPIs / goals and roadmap planning along with funnel diagnostics, drivers' analysis, tactics development, financial assessment and feasibility, design of experiments and drive executional focus and alignment across teams for implementation and value realization.