I1 VP, Brand Visibility & Communications

Urban1•New York, NY

15h

About The Position

Interactive One (iONE Digital) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. Since its launch in 2008 by Urban One, iONE Digital’s news, entertainment, video, and lifestyle content has driven its growth, including brands like Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb, Elev8, BlackPlanet, The Fumble, Hollyscoop, and Nerdwire. One X Studios is the in-house branded content and production division of Urban One, developing culturally rich, purpose-driven content. This leader, reporting directly to the Co-Chief Revenue Officers and sitting within the Sales organization, will ensure advertisers, agencies, and brand partners clearly understand Urban One’s scale, cultural authority, differentiated platforms, proprietary research capabilities, tentpole events, talent, and integrated solutions. This role involves developing and executing B2B communications strategies that directly impact revenue, driving awareness, demand, and marketplace credibility across industry, trade, business, and select consumer channels. It operates at the intersection of Sales, Integrated Marketing, Research, Content & Programming, Audio, TV, Digital, and Executive Leadership, translating the company’s strongest commercial narratives into consistent marketplace visibility.

Requirements

Deep understanding of the advertising, agency, and media ecosystem.
Strong executive presence and ability to advise senior leadership.
Entrepreneurial mindset with a bias toward action and measurable impact.
Proficient in PR and earned media platforms (Cision, Meltwater, etc.).
Bachelor’s degree in Communications, Public Relations, Marketing, or related field required.
10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
Proven track record of driving earned media aligned with business growth objectives.

Nice To Haves

Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.

Responsibilities

Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
Translate commercial strategy into compelling external narratives.
Secure consistent presence in advertising, marketing, media, and business trade publications.
Drive executive interviews, bylines, speaking engagements, and industry recognition.
Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
Partner closely with revenue leadership to align communications with pipeline priorities.
Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.
Identify and secure strategic speaking opportunities and panel placements at key industry events.
Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.
Amplify presence before, during, and after major events to maximize commercial impact.
Oversee earned media supporting original content, franchise series, national events, talent, and branded initiatives.
Elevate executives, sales leaders, and key personalities as industry voices.
Partner with Research to elevate proprietary insights, cultural data, and industry reports as thought leadership drivers.
Serve as a strategic advisor to senior executives on messaging and positioning.
Oversee management of Urban One LinkedIn presence with a stronger B2B lens.
Lead and develop communications team members.
Provide oversight of external PR agencies and vendors.
Manage budgets, performance metrics, and reporting aligned to visibility and revenue impact.
Complies with Network and Urban One’s mandatory training and adheres to related course deadlines