VP, Brand Strategy

Fingerpaint Marketing•Cedar Knolls, NJ

About The Position

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. Objectives of This Role: We’re looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We’re seeking someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers. In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy. You will regularly lead the charge to identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients.

Requirements

Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising
Must have 8+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment
Ability to travel to clients periodically

Nice To Haves

Experience in the pharmaceutical and/or medical/healthcare industry is a plus
Oncology experience preferred

Responsibilities

Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
Have a strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
Have the ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc)
Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (eg, brand positioning, annual brand planning)
Responsible for leading and developing a team of strategists
Work with account lead to expand agency role, presence, and contribution
Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops
Lead development of the pitch story flow and strategy deliverables and ensure integration with creative deliverables
Lead team ideation sessions and lead the development and moderation; oversee the reporting of strategy workshops
Partner with other strategy disciplines throughout client engagements
Partner with third-party resources/partners and other client agency teams
Proactively engage in internal strategic dialogue to share information and inform agency response
Support department lead in setting the tone and direction of the strategic offering