VP - Brand Marketing and Digital

Armada • Pittsburgh, PA

12d

About The Position

Armada has an exciting opportunity for a strategic, hands-on Vice President of Brand Marketing and Digital. This leader will guide our brand narrative, creative expression, and digital presence across every channel. You will shape how we show up in the market, strengthen our story, and drive the performance of a modern marketing engine. You will partner closely with solution/products teams, commercial teams, and a talented in house brand, creative, and digital team to ensure everything we produce aligns with business priorities, elevates the brand, and creates measurable impact. This role requires someone who can move fluidly between strategy and execution, create clarity in complex environments, and lead with both confidence and empathy. The ideal candidate understands how to build a narrative, how to operate a modern digital ecosystem, and how to bring teams together around shared goals. This position reports to The Chief Marketing Officer and plays a central role in guiding the future direction of the marketing organization. You will help shape team structure, operational focus, messaging standards, and the overall creative and digital quality bar. This is a critical leadership role for someone ready to build, scale, and evolve a global brand.

Requirements

• At least 12 years of experience in brand marketing, digital marketing, or related fields
• Recent experience leading brand strategy, digital performance programs, and creative execution
• Proven experience managing and developing teams and scaling cross functional processes
• Strong understanding of modern digital ecosystems including website, paid media, SEO, analytics, and social
• Excellent communication and presentation skills with comfort engaging senior leadership
• Demonstrated ability to work across teams, build alignment, and lead through change
• Bachelor’s or Master’s degree in marketing, communications, design, or a related field preferred
• A senior brand and digital leader who blends strategic clarity with hands on capability
• Proven experience guiding narrative, creative, and digital programs that drive both brand strength and measurable results
• A strong communicator who leads with trust, calm, and confidence
• Able to motivate diverse teams and influence cross functional partners at all levels
• Comfortable in a fast-moving environment and skilled at creating order without slowing progress
• Equally capable of thinking big and refining the details when it matters most

Nice To Haves

• Experience in complex B2B environments, supply chain, logistics, or enterprise software is encouraged

Responsibilities

• Brand Marketing and Storytelling Own and evolve the brand narrative, positioning, messaging, and value propositions across the entire customer journey Ensure the brand stays clear, modern, consistent, and competitive as markets and business priorities change Bring a strategic, human, and forward-looking point of view to how we tell our story Partner with product marketing to align messaging with product direction, customer needs, and market insights
• Creative and Content Leadership Guide the creative process from concept through delivery across design, writing, content, social, and campaigns Maintain a high standard for clarity, quality, and consistency in every asset produced Set strong tone and voice guidelines and ensure they are used across teams Support team effectiveness, workload balance, and the creative culture needed to produce great work
• Digital Strategy and Performance Oversee website experience, paid media, analytics, SEO, social platforms, and emerging AI driven experiences Partner with digital and growth teams to improve conversion, user experience, and brand expression across all digital touchpoints Use data to guide decisions, improve performance, and shape future roadmaps Help develop a digital ecosystem that is modern, intuitive, and aligned with brand and business goals
• Cross Functional Partnership Build strong relationships with solution/product teams, sales, and executive leadership Bring structure, clarity, and alignment to complex initiatives and shared priorities Create working rhythms that keep teams connected, informed, and moving in the same direction Influence decision making with grounded strategy, strong communication, and thoughtful leadership
• Team and Agency Leadership Lead an in-house team across brand, creative, content, digital, and social Mentor and develop talent and create a culture that is collaborative, curious, and high performing Manage key agency partners and set expectations for quality, partnership, and delivery Help shape the long-term operating model for how brand and digital marketing work across the company

What This Job Offers

• Job Type: Full-time
• Career Level: Executive