VP, Brand Events (Event Production Company)

Van Wyck & Van Wyck • New York, NY

99d • $150,000 - $185,000

About The Position

We’re hiring a Vice President to lead a team of project managers and oversee event production, creative development, and operations at Workshop. This is a senior leadership role for an experienced producer who thrives in fast-paced environments and can push creative boundaries. You’ll lead brand events from pitch to execution while also shaping company growth, mentoring teams, and elevating design. You’ll be both strategic and hands-on, collaborating closely with clients, team, and production partners to deliver exceptional experiential work. This is an in-office position based in New York City, with regular travel required for site visits and event execution.

Requirements

• 10+ years of experience producing large-scale events in experiential marketing, brand experience, or luxury event production
• Proven track record of personally leading complex, high-touch events from concept through execution
• Design fluency and ability to provide creative feedback on experiential concepts, spatial storytelling, or brand campaigns
• Strong client-facing skills with experience stewarding global or high-expectation brands
• Experience managing multiple project teams and cross-functional collaborators
• Strong aesthetic sensibility with the ability to collaborate closely with designers and interpret brand vision
• Exceptional communication skills, including written, verbal, and visual
• Highly organized, detail-oriented, and able to juggle multiple timelines and priorities
• Comfortable working in our NYC office and traveling regularly for site visits and event execution
• Proficiency with tools such as Microsoft Office Suite, including Excel and PowerPoint
• Bachelor’s degree or equivalent professional experience

Nice To Haves

• Background in high-touch industries such as fashion, high jewelry, beauty, hospitality, or finance
• Experience leading RFP responses, pitching new business, and managing client development
• Experience scaling teams, mentoring talent, and leading org-wide training initiatives
• Experience working in AutoCAD or other 2-D or 3-D modeling software

Responsibilities

• Produce complex, high-touch events for global brands, including luxury & lifestyle brands, fashion, tech, finance, and hospitality
• Personally lead accounts and produce events from concept through execution, including budget, staffing, and run-of-show
• Own key client relationships and set the tone for service, delivery, and partnership
• Ensure a seamless, elevated guest experience at every touchpoint
• Support nonprofit and mission-based projects with the same standard of excellence
• Travel as needed for site visits and on-site leadership
• Manage and develop the project manager team, including training and performance growth
• Create systems for communication, onboarding, and workflow
• Identify freelance and full-time talent to scale project needs and creative capabilities
• Strengthen internal operations and help drive business planning and financial strategy
• Oversee Workshop’s marketing presence in partnership with internal stakeholders
• Collaborate with the design and project manager team to shape creative direction across pitch, presentation, and execution
• Push experiential design forward from concept development to spatial and narrative storytelling
• Ensure creative output aligns with Workshop’s aesthetic and strategic standards
• Represent design thinking in client interactions and business development
• Respond to inquiries and RFPs with compelling, tailored proposals
• Lead pitches and present Workshop’s vision, experience, and creative point of view
• Help prioritize and assess incoming opportunities based on bandwidth and brand fit

Benefits

• Annual base salary range of $150,000 to $185,000
• Flexible, discretionary PTO with manager approval
• Comprehensive health benefits including medical, dental, and vision plans
• Complimentary One Medical and Talkspace memberships
• 401(k) Retirement Plan with discretionary company match
• Cell Phone Stipend of $100 monthly after three months of employment
• Pre-tax commuter benefits program
• Gym reimbursement of $400 annually for those enrolled in health insurance plan

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees