VP, Brand & Creative Marketing
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About The Position
As the Vice President of Brand & Creative you will lead development and execution of a comprehensive brand marketing strategy and vision, covering all aspects of the GoodRx business. This role is responsible for brand creativity, positioning, stewardship, and strategy, along with communicating the GoodRx purpose and value proposition internally and externally. This individual will hone and champion core brand messaging across all touchpoints and teams within GoodRx for each of the customer segments important to the business, ensuring clear connectivity to our central brand purpose. The role requires a passion for building brands, a proven ability to make a complex story relevant and accessible, a relentless focus on the customer, a data driven mindset, and an ability to evangelize the brand message across the company. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. They will also have a track record of connecting brand value and measurement to business performance, working closely with analytics and insights counterparts.
