VP, Analytics (Autos)

Canvas Worldwide • Los Angeles, CA

9d • $160,000 - $180,000 • Hybrid

About The Position

This role is crucial for driving data-informed strategies and optimizing marketing efforts. This is a strategic, client-facing leadership position that requires strong business acumen along with a comprehensive understanding of advanced analytics techniques. Maintains a strong understanding of the talent, tools, and techniques required to deliver superior analytics services to client groups. The role will require visits to client offices for key meetings as well as adherence to Canvas’ in-office policy but it will also allow for remote work and attendance.

Requirements

• Education: A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science.
• Experience: 10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field.
• Technical Skills: Expertise in data analysis, statistical methods, and modeling techniques. Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus.
• Advanced Analytics Expertise: Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods.
• Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred.
• Communication: Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams.
• Problem-solving: Ability to address complex business issues using data and analytics.

Nice To Haves

• Experience working in the automotive industry is a plus.
• Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred.
• Technical Skills: Expertise in data analysis, statistical methods, and modeling techniques. Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus.

Responsibilities

• Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
• Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
• Establish measurement frameworks and lead client-specific learning agendas
• Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies.
• Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
• Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
• Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions.
• Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness.
• Maintain currency and understanding of important industry topics in the marketing analytics field.
• Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment.
• Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights.

Benefits

• generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 251-500 employees