VP, Activation - Amplifi Solutions

dentsu•New York, NY

11d•Hybrid

About The Position

Overview: Amplifi is dentsu’s commercial innovation arm: we amplify the craft of the network, delivering incremental value and measurable outcomes. Amplifi builds growth solutions that drive effectiveness, efficiency, and impact for clients. The Amplifi team is organized into the following core practice areas that all work together to deliver against the Amplifi vision: Client Success identifies client needs/opportunities, ensuring that both internal teams and clients clearly understand the value of Amplifi’s solutions. The team plays a pivotal role in aligning Amplifi’s offerings with client objectives, integrating the right partnerships and solutions to drive measurable impact. Commercial leads Amplifi’s overarching commercial strategy—identifying, negotiating, and activating premier partnerships that power our best-in-class solutions and deliver diverse revenue growth Solutions leads the sourcing, development, and commercialization of innovative new products and services to solve client challenges and deliver measurable value for both clients and dentsu. Activation implements Amplifi solutions with a performance-first mindset—executing, optimizing, and reporting on campaigns across platform and direct channels to deliver the best outcomes for all (sanpo yoshi). Data, Technology & Analytics drives Amplifi’s product, data, and analytics initiatives to ensure the effective implementation of our solutions and data driven tools Revenue Operations designs and implements the infrastructure that protects and grows Amplifi’s revenue—ensuring accurate revenue recognition and compliant processes across all partnerships and programs. Business Strategy shapes & drives the strategic direction of the Amplifi organization, connecting the dots between our big picture goals and the day-to-day work across all teams. Role Summary: The VP, Activation leads multidisciplinary activation teams responsible for planning, buying, optimizing, and reporting across programmatic and direct channels—owning the delivery of Amplifi Solutions within client activation engagements. The role has a specific remit to govern and scale Non‑Disclosed Media (NDM) activation models that protect margin, ensure audit‑ready transparency, and drive outcomes‑based performance for clients and for dentsu. The VP, Activation plays a key role in leading a team of activation experts in driving outcomes-based results utilizing Amplifi’s products and solutions. This role partners closely with Solutions, Client Success, Curation, Commercial, Data & Technology and Strategic Partnerships teams to ensure smooth execution and strong client engagement, while contributing to the overall go-to-market strategy and performance tracking. In this position, you will report to the EVP, Head of Activation. Our main office location is in New York City.

Requirements

10+ years in digital media activation with progressive team leadership; proven ownership of programmatic and direct buying at scale.
Demonstrable experience designing and operating NDM/principal media constructs with transparent, audit‑ready processes.
Strong commercial acumen (margin management, forecasting, revenue recognition), ideally within a solutions‑oriented or proprietary media context.
Fluency in DSPs, data/identity, measurement, and supply curation across all formats, retail/commerce, and premium video, linear, social.
Excellent stakeholder management and communication across executive, client, and ops audiences.