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As a Visual Merchandiser at Primark, you will be the creative ambassador for visual merchandising in your store. Your role will involve delivering an inspiring visual proposition for the Primark brand, driving commerciality to enhance the customer experience and maximize sales. You will partner with the Visual Merchandising Manager and Store Manager to maintain high visual standards that exceed customer expectations and create a great store environment. Your responsibilities will include reflecting local customer trends through excellent product presentation, windows, and mannequin styling, while adhering to Primark guidelines. You will also review and adapt displays to ensure they are commercially successful and relevant to the local customer, refresh displays with alternative products when necessary, and champion visual merchandising best practices to influence the customer journey. Additionally, you will provide consultation and advice to colleagues, launch new campaigns, support management meetings, and maintain all pricing tickets and promotional materials in line with company guidelines.