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The Visual Lead is responsible for driving the brand and maximizing profitability through visual merchandising. This role involves defining and implementing the visual merchandising strategy, creating appealing and eye-catching visual displays, and ensuring that the store's presentation draws footfall and conversion. The Visual Lead will produce window displays, signs, interior displays, floor plans, and special promotions displays while aligning with the organization's global directives and target market. Additionally, the role requires monitoring costs, overseeing display production, and changing displays to promote new product launches and seasonal themes.