Visual Design Lead
About The Position
About the Role We’re looking for a Visual Design Lead who drives the visual craft behind brand, web, and digital marketing work. This is a hands-on design leadership role for someone who comes from a strong graphic design background and has grown into leading visual direction across brand identities, websites, and digital campaigns. In this role, you will translate brand and strategic direction into cohesive visual systems that perform across digital channels. You will partner closely with Creative Directors, Brand Strategy, and Web teams to ensure design execution is polished, consistent, and scalable across platforms. You’ll also mentor designers and help elevate the overall quality and rigor of visual design across projects. Your Impact • Translate brand and strategic direction into cohesive visual identity systems across web and digital channels • Lead visual design execution across key deliverables including brand identities, websites, landing pages, and digital marketing assets • Develop and maintain brand guidelines, digital design systems, and visual standards that ensure consistency and scalability • Create high-fidelity visual layouts and templates for web, presentation, and campaign work • Guide design decisions across typography, color, composition, imagery, and motion to ensure strong brand expression across digital environments • Collaborate closely with web developers and content teams to ensure design intent translates successfully into final build • Present design concepts, rationale, and refinements clearly to internal teams and clients • Mentor junior and mid-level designers through critique, design guidance, and best-practice sharing • Support pitch work and new brand concept development through strong visual storytelling and design thinking If this sounds like you, your portfolio should showcase strong brand identity work, website design, and digital marketing design with clear examples of systems thinking and executional craft. What Success Looks Like • Brand and web work is visually strong, cohesive, and aligned across all digital touchpoints • Design systems and brand guidelines are clear, scalable, and easy for teams to apply • Web and digital deliverables translate seamlessly from design through development • Clients trust your visual leadership and rely on your ability to bring brand direction to life through design • You elevate the craft, confidence, and growth of designers across the team • You bring forward new ideas in digital brand expression, design systems, and emerging design tools including generative AI support
Requirements
- 5+ years working in design or advertising agency
- Expertise in Figma
- A strong portfolio showcasing paid social, digital marketing, UI/UX, and campaign work.
- Experience designing with or exploring generative AI.
- A sharp eye for typography, layout, and detail — and a love of great visual storytelling.
- Solid understanding of how digital design translates across responsive products and platforms.
- Collaborative energy, curiosity, and confidence — with a passion for mentoring others.
Responsibilities
- Translate brand and strategic direction into cohesive visual identity systems across web and digital channels
- Lead visual design execution across key deliverables including brand identities, websites, landing pages, and digital marketing assets
- Develop and maintain brand guidelines, digital design systems, and visual standards that ensure consistency and scalability
- Create high-fidelity visual layouts and templates for web, presentation, and campaign work
- Guide design decisions across typography, color, composition, imagery, and motion to ensure strong brand expression across digital environments
- Collaborate closely with web developers and content teams to ensure design intent translates successfully into final build
- Present design concepts, rationale, and refinements clearly to internal teams and clients
- Mentor junior and mid-level designers through critique, design guidance, and best-practice sharing
- Support pitch work and new brand concept development through strong visual storytelling and design thinking
Benefits
- Salary + Annual Discretionary Bonus
- Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha
- Flexible Spending Account (FSA)
- Paid Time Off
- Parental leave paid at 100% of base pay for all new parents
- 9 Company Holidays + 1 Floating Holiday
- 401(k) Plan - 4% matching and vested on day 1
- College save-up plan & college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Gym Reimbursement
- LiveHealth Online
- Well-being Coach
- Building Healthy Families Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
