Visual Communications Lead

Concept Plus, LLC•Fairfax, VA

10d

About The Position

The Visual Communications Lead at Concept Plus is responsible for owning, shaping, and executing the company’s visual identity across proposals, branding, social media, digital platforms, and industry events. Reporting to the Vice President of Proposals, this role ensures that Concept Plus presents a consistent, credible, and compelling visual story, from competitive proposals and capture materials to social media presence and trade show environments. The role blends strategic brand leadership with fast-paced execution, supporting both long-term brand growth and quick-turn proposal demands. This role operates as a shared visual leadership function, embedded closely with Proposal Operations while supporting enterprise-wide branding and visibility. Enables proposal teams with evaluator-focused visuals and reusable assets Ensures brand consistency across proposals, social media, and marketing channels Strengthens Concept Plus’ market presence through clear, modern visual storytelling

Requirements

US Citizen
Bachelor’s degree in Visual Communications, Graphic Design, Marketing, or related field, or equivalent experience
5+ years of experience in visual communications, branding, or creative leadership
Demonstrated experience supporting proposal-driven environments while maintaining enterprise brand standards
Working familiarity with AI-assisted creative tools
Proficiency with Adobe Creative Suite, Figma, or similar platforms

Nice To Haves

Experience in GovCon, professional services, or technology-focused organizations
Familiarity with proposal cycles, capture processes, and deadline-driven pursuits
Experience supporting B2B social media branding
Trade show and event branding experience

Responsibilities

Own and evolve Concept Plus’ visual identity, brand standards, and design systems
Ensure consistent branding across proposals, social media, presentations, digital assets, and events
Translate company strategy, mission, and differentiators into visual narratives
Develop and maintain brand guidelines, templates, and visual toolkits
Support proposal and capture teams with quick-turn, high-impact visuals
Design proposal graphics that reinforce win themes, value propositions, and evaluation criteria
Create reusable proposal templates and visual libraries to improve speed and consistency
Collaborate closely with the VP of Proposals, proposal managers, and writers throughout the pursuit lifecycle
Lead the visual direction of Concept Plus’ social media presence, with emphasis on LinkedIn and professional platforms
Develop branded visuals for thought leadership, company announcements, wins, and campaigns
Partner with marketing and leadership to align visuals with editorial calendars and growth objectives
Apply AI-assisted tools to accelerate design, layout, and visual ideation
Support responsible AI usage that enhances efficiency while preserving brand integrity and human-centered storytelling
Continuously evaluate new tools and workflows that support proposal speed and brand consistency
Lead visual design and asset preparation for trade shows, conferences, and customer engagements
Design or oversee booth graphics, signage, banners, and event collateral
Ensure event visuals align with established brand standards