Visitor Center Operations Manager
About The Position
At Campari Group, we are passionate about creating memorable experiences around our iconic brands. At Wilderness Trail Distillery, the Visitor Center plays a key role in bringing our bourbon story to life for guests from around the world. We are looking for a Visitor Center Manager to lead the daily operations of our Visitor Center, ensuring every guest enjoys an engaging, welcoming and memorable experience on the Kentucky Bourbon Trail. This role combines hospitality, retail, events and brand storytelling, and offers the opportunity to shape one of the most authentic visitor experiences in American whiskey.
Requirements
- 5+ years of experience in hospitality, retail operations, tasting rooms, tourism or visitor attractions
- Experience managing teams and guest-facing operations
- Strong leadership and organizational skills
- Comfortable managing retail inventory, vendors and financial reporting
- Excellent communication and presentation skills
- Passion for hospitality, tourism and the bourbon industry
- Ability to lift cases up to 40 lbs
- Ability to walk the distillery grounds and lead tours
- Availability to work weekends and evenings when needed
Nice To Haves
- Bachelor’s degree in Hospitality, Communications or a related field is preferred but not required.
Responsibilities
- Lead the daily operations of the Wilderness Trail Visitor Center, ensuring a high level of guest experience and service.
- Manage and develop the Visitor Center team, including recruitment, scheduling, training and performance management.
- Oversee retail operations, including merchandise selection, vendor management, pricing strategies and inventory control.
- Manage financial operations, including daily cash handling, reporting and monthly financial reconciliation.
- Collaborate with marketing and brand teams to develop events and visitor experiences that drive traffic and sales.
- Coordinate VIP visits, tours and brand activations with internal teams and distillery leadership.
- Represent Wilderness Trail at local tourism and bourbon industry events.
- Maintain compliance with regulations related to tasting room and alcohol retail operations.
Benefits
- Work at one of the most respected craft distilleries on the Kentucky Bourbon Trail
- Lead the guest experience of a growing and award-winning distillery
- Combine hospitality, retail, brand storytelling and events
- Be part of Campari Group, a global leader in premium spirits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
