VIP Account Manager
About The Position
As a VIP Account Manager, your core role is to build and nurture strong client relationships with Franchisees and Corporate. You are the primary point of contact between our clients and our internal teams, ensuring the effective execution of digital marketing campaigns that align with our clients' objectives. You play a pivotal role in transforming their goals into successful strategies in areas such as SEO, paid advertising, social media, and more. Your dedication and expertise provide our clients with confidence in achieving their online success. As a VIP Account Manager, your influence reaches beyond the franchisees into Advisory committees and the corporate relationship.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
- 4+ years of professional experience in client-facing account management.
- Proven track record of upselling and growing client accounts.
- Proven ability to manage client relationships, understand their needs, and deliver results.
- Experience working with cross-functional teams to execute client strategies.
- Strong understanding of digital marketing channels, strategies, and tactics, including SEO, social media, and paid advertising
- Exceptional communication and relationship-building skills, with the ability to influence key stakeholders and foster client trust.
- Detail-oriented with strong project management skills, ensuring effective budget management and proactive problem-solving.
- Ability to prioritize, multitask, and perform well under pressure in a fast-paced environment.
- Passion for mentoring and developing team members.
- Eagerness to learn new tools, platforms, and industry best practices.
Responsibilities
- Client Relationship Management: Develop and maintain strong, long-lasting client relationships by understanding their needs, objectives, and business goals.
- Training: Lead internal and external training sessions on digital marketing, Scorpion systems and brand specifics.
- Account Strategy: Develop and implement comprehensive digital marketing strategies in collaboration with our internal teams, encompassing SEO, paid advertising, social media management, chat, and content marketing, to achieve client objectives.
- Account Reviews: Monitor and analyze campaign performance, providing insights and recommendations for improvements to clients, covering SEO, PPC, and social media KPIs.
- New Business Development: Identify opportunities for upselling and expanding our services within existing client accounts.
- Team Collaboration: Work closely with internal teams, including the Directors, SEO specialists, paid advertising experts, social media managers, and content writers, to ensure client success.
- Budget Management: Manage client budgets, ensuring efficient allocation of resources to achieve campaign objectives and return on investment.
Benefits
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off, so you can rest, relax, and recharge away from work
- Paid parental leave
- Paid cell phone and service
- Remote office allowance
- Professional development and development courses
- Regular manager check-ins to drive performance and career growth through Lattice
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
