Video Strategist

Launch Potato • Saint Louis, MO

1d • $65,000 - $80,000 • Remote

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. You’ll own the strategy, planning, and performance of FinanceBuzz’s video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. Secondarily, you’ll support video publishing and optimization for YouTube and social platforms. This is a highly hands-on role. You’ll be directly involved in topic selection, scripting, editing feedback, thumbnail and on-screen graphic optimization, and performance analysis. Your goal is simple but ambitious: scale video revenue significantly over time while maintaining high-quality, trustworthy personal finance content. To succeed in this role, you’ll need strong instincts for what keeps viewers watching, comfort working with performance data, and the ability to manage multiple contributors and workflows at once. You should be equally comfortable zooming out to plan a content roadmap and zooming in to rewrite a script or leave frame-by-frame feedback. This role is contract-to-hire and will play a key role in growing video from its current state (~$15K/month) into a $500K+ annual revenue stream. SUCCESS LOOKS LIKE Selecting video topics that consistently maximize viewer engagement, watch time, and revenue Optimizing scripts to increase retention, clarity, and completion rates Improving thumbnail and on-screen graphic performance through testing and iteration Building and maintaining an efficient, scalable video workflow Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets Maintaining high quality and brand consistency across all video content Monitoring video performance metrics and proactively identifying opportunities for improvement Growing video revenue from its current level toward a $500K+ annual run rate Establishing FinanceBuzz as a trusted and engaging personal finance video brand

Requirements

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
• Hands-on experience with scriptwriting, editing feedback, and video optimization
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational skills and comfort juggling multiple projects at once
• Excellent written and verbal communication skills in a remote environment
• Willingness to experiment, test, and iterate quickly
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization
• 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization

Nice To Haves

• Personal finance experience or familiarity strongly preferred.

Responsibilities

• Own the video content strategy for syndication platforms, with a primary focus on MSN
• Plan and maintain the video content calendar
• Write, edit, and optimize video scripts
• Provide detailed feedback to video editors and designers
• Optimize thumbnails, titles, and on-screen graphics for engagement
• Oversee video production workflows for speed, quality, and consistency
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
• Conduct quality control on all video outputs
• Track and report on video performance metrics and revenue

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees