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Play a central role in shaping the visual storytelling across paid media, brand campaigns, and digital marketing efforts for Opry Entertainment Group (OEG). Concept, shoot, produce, and edit video content that supports advertising, promotional campaigns, social media, email, and website initiatives for iconic brands such as the Grand Ole Opry, Ryman Auditorium, Ole Red, ACL Live, Category 10, and other brands under the OEG umbrella. Create authentic, organic-style video content, focusing on user-generated content (UGC) aesthetics that resonate across social and paid platforms. Use creative vision and technical skill to independently develop content ideas, capture compelling footage, and craft videos that feel real, engaging, and on-brand. Working closely with marketers, designers, and content creators to ensure alignment with brand identity and campaign objectives. Support production design with a strong eye for layout, typography, and motion design, including creation of static and animated assets. Reports to Creative Director - Marketing & Brand.