Video Content Strategist

Elfie • Reno, NV

2d • Hybrid

About The Position

At Elfie, creativity has the power to change lives. As a Video Content Strategist in the User Growth team, your work will be one of the first ways people experience Elfie—shaping how they understand, trust, and connect with their health. Through compelling visuals, motion, and storytelling, you will transform complex health information into clear, motivating, and human experiences that inspire users to take action. Your videos won’t just drive downloads—they’ll help people feel confident in managing their health, build healthier daily habits, and stay engaged over time. By crafting culturally relevant, performance-driven content across markets, you will directly contribute to Elfie’s mission to maximise global health impact and bring accessible, engaging healthcare experiences to millions of users worldwide.

Requirements

• Minimum 4 years of proven experience in video content and graphic design production, with a strong portfolio showcasing previous work, including promotional videos, ads, and visual assets.
• Proficiency in design software such as Final Cut Pro, Adobe Creative Suite (After Effects, Premiere Pro, InDesign, Illustrator, Photoshop), Figma and relevant 2D/3D software. Strong knowledge of motion graphics and animation.
• Proficient in Adobe Suite (Photoshop, InDesign, Illustrator, AfterEffect, Premiere Pro), Figma, and relevant 2D/3D software.
• Attention to Detail: Strong attention to detail, ensuring that all content is polished, on-brand, and free from errors.
• Creativity and Innovation: Strong creative skills with the ability to generate original ideas and translate concepts into visually appealing videos and designs that resonate with target audiences.

Responsibilities

• Develop video concepts for user acquisition campaigns tailored to various markets, demographics, therapeutic areas and Elfie features, ensuring app awareness and engagement with cultural appropriateness.
• Design and produce finalized assets for multiple channels, adhering to brand guidelines, healthcare industry standards, and local market nuances.
• Collaborate closely with cross-functional teams to create effective visual solutions. Collaborate with UX/UI designers to ensure marketing video assets and other creatives align with the app's interface and overall user experience.
• Work with the performance marketing team to conduct A/B testing on creatives and concepts, analyze performance metrics, and stay informed about industry trends.
• Create video and other assets for various platforms, adapting styles and formats to suit different audience preferences, therapeutic area vitals and technical requirements
• Participate in regular team meetings and campaign performance reviews, presenting asset creation concepts and rationales to stakeholders and incorporating feedback into final designs.

Benefits

• Relocation Support - Discussed on a case-by-case basis
• Competitive Salary - Offered based on your location and experience
• Tech Setup - Receiving the equipment and tools you need to do your best work
• Growth Opportunity - We support your growth and skill development over time
• Bonus Scheme - Performance-related, quarterly paid
• Paid Time Off & Public Holidays - Policy varies by country and contract type
• Hybrid Working - Typically 3 days in the office per week
• Meals & Refreshments (Vietnam Office Only) - We’ve got you covered

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed