As part of a technology-driven company, our Multimedia Lab focuses on core R&D for multimedia content such as audio, video, point clouds, and meshes. We are contributors to international standardization efforts and have built comprehensive capabilities across algorithm design, system implementation, and hardware-software co-optimization. Our work centers on key areas such as content generation, analysis, compression, processing, transmission, and interaction. We consistently deliver high-quality, practical, and scalable solutions that support diverse business innovations. Alongside our commitment to efficient and reliable technology delivery, we invest heavily in foundational research-exploring fundamental algorithms, large models, and next-generation standards to build sustainable, forward-looking technical competitiveness.