Video and Social Strategy Director, Games and Entertainment

Future Publishing • New York, NY

21h • $165,000 - $200,000 • Hybrid

About The Position

We are looking for an experienced video and social strategy leader to join our games and entertainment team. You will run editorial video units and collaborate with our Commercial teams to create meaningful revenue growth. You will develop large, engaged audiences across video and social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetize these audiences through a combination of sponsorships, branded content, and on-platform ads. Our editorial teams possess an unrivaled level of industry expertise in their respective fields, coupled with access to the latest products, events, shows, and news stories, providing a strong foundation for creative, exciting, and entertaining video and social content.

Requirements

• Experience building and monetizing audiences across Video and Social platforms within the gaming and entertainment space.
• Passionate storyteller in the gaming and entertainment category, with experience with gaming culture and trends within the space.
• Experience achieving editorial and commercial goals related to video and social.
• Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).
• Experience developing new show formats for a digital audience including format testing and casting.
• Experience developing visual identity for video franchises.
• Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development.
• Experience managing video and social media across creative development, pilot testing, execution and optimisation processes.
• Experience working with multiple team members, both from video and non-video backgrounds.

Responsibilities

• Implement the video and social strategy to grow engaged video and social audiences.
• Run video and social media teams for our Games and Entertainment, brands, balancing editorial and commercial demands.
• Research and summarize the gaming and entertainment ecosystems by platform, forming working hypotheses into the way in which viewers are interested.
• Create development for new shows, formats and video franchises across initial idea creation to bring the strategy to life.
• Work with the senior commercial team to develop a go-to-market strategy for video and social.
• Help to set video performance indicators based on platform ecosystem desired growth and audience segmentation.
• Work towards commercial goals for branded content and be a partner, building monetizable growth IP, increasing branded content revenue from video and social year-over-year.
• Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.
• Attend commercial quarterly meetings, sales summits, and other important temples to ensure exposure to commercial strategy, priorities, and ways of working.
• Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies.

Benefits

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees