Vice President (VP), Medical Services

Synchrony Group•West Chester, PA

About The Position

The VP, Medical Services provides scientific and strategic direction for all tactical medical communications activities for assigned therapeutic areas and products and partners with the Account Services, Creative Services, Editorial Services, and Project Management departments and clients to develop branded and unbranded medical and promotional communications for healthcare professional (HCP) and patient audiences. The VP, Medical Services participates as a department representative at internal functions requiring scientific input, participates in strategy and scientific/medical components of new-business development activities, represents the company at client meetings at which scientific expertise is needed for the planning or acquisition of future projects, and interacts with clients, faculty, key clinical experts, and patients in support of pharmaceutical advertising/promotional initiatives.

Requirements

PhD, PharmD, or MD
Minimum of 5 years in direct content development role in some combination of advertising, marketing communications, and medical communications with substantial experience leading at least 4 of the following activities: advertising campaigns, pharmaceutical product launches, promotional education activities, disease education campaigns, promotional medical/marketing initiatives, digital and interactive programs, advisory boards, key clinical expert identification and development
Specific industry or therapeutic expertise
Ability to travel as client needs require
Ability to commit to extra and/or nontraditional hours as client needs require

Responsibilities

Ensure adherence to all internal processes and procedures with regard to workflow and development of deliverables
Take a proactive approach to problem-solving to assist in implementation and delivery of tactics according to predetermined timelines and budgets
Partner with Project Management to anticipate resourcing needs and establish a plan to ensure all upcoming work is appropriately resourced.
Maintain up-to-date knowledge of industry developments as well as medical scientific information across relevant therapeutic areas, products, and competitors through monitoring of relevant literature and news feeds; communicate to the internal client teams and potentially external client teams
Work with internal team members to ensure they are striving toward meeting company goals and objectives and adhering to corporate values
Lead medical contributions and communications related to client and product content development across all clients and new business initiatives
Conceptualize innovative initiatives to support promotional and product strategy while maintaining scientific integrity
Take responsibility for tactical communication activities for all assigned therapeutic areas and products
Oversee and directly develop clinical content, including hands-on writing and annotation of content, for print and digital advertising campaigns, disease state and branded presentations, advisory boards, speaker programs, webcasts, videos, websites, and other multimedia initiatives
Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
Ensure scientific integrity, accuracy, and clinical relevance of all materials
Support projects toward development across multiple brands
Review, analyze, and interpret current product literature and leverage information to support promotional claims
Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products
Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, storytelling, and strategy
Present and appropriately defend content and strategy to client review committees for approval and apply resulting comments while maintaining the integrity and purpose of the material
Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients
Direct and support internal and external Medical Directors and Medical Writers on assigned projects
Work in conjunction with Account Services and Project Management to develop logical and attainable timelines for project completion
Attend professional meetings and congresses to remain abreast of the most up-to-date therapeutic area and competitive landscape information
Attend and facilitate advisory board meetings with clinical experts; note, synthesize, and interpret discussions for conversion into actionable strategy and tactics
Work with Account Services in conducting healthcare professional and patient interviews as part of market research and augment dialogue by delving into medical issues to more clearly define attitudes and behaviors
Work with and support Medical Strategy to represent Synchrony at internal functions requiring expert input and support strategy and scientific/medical components of annual planning and new-business development initiatives
Work with and support Creative Strategy to develop and support medical education events and activities (e.g., educational webinars, symposia, videos)
Be a positive force for enhancing the work culture, consensus-building, and internal communications
Build effective working relationships with internal team members across functional departments
Foster and develop collaboration among departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
Establish, foster, enrich, and maintain strong relationships with clients and clinical experts; inspire client confidence
Collaborate with senior management and internal and external personnel from all disciplines regarding communication strategies for new business opportunities and existing work
Communicate and collaborate with clinical experts on programs to meet strategic objectives through relationship building, advocacy development, and use of scientific expertise