Vice President (VP), Consumer Health/Health Tech Communications

Porter Novelli•Boston, NY

26d•$140,000 - $180,000•Hybrid

About The Position

Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community, and we celebrate the unique perspectives and experiences that each team member brings to the table. The Role We’re seeking an experienced Vice President to join our dynamic Healthcare & Pharmaceutical team, Porter Novelli’s largest practice globally. This role will lead integrated consumer communications programs in endocrinology and neurology, focusing on driving awareness, engagement and behavior change across key audiences. The ideal candidate will bring deep experience developing and executing consumer strategies that elevate understanding and connection to complex health conditions, through initiatives such as influencer partnerships, patient and caregiver storytelling, medical meeting activations, and celebrity campaigns. A strong understanding of the healthcare landscape, data and regulatory environment is essential. Additionally, endocrinology and neurology experience is strongly preferred; passion for improving patient lives is a must. As a VP on our team, you will be provided with a clearly articulated and well-supported path for career growth. Growth may include working with our other leading pharma clients across a variety of therapeutic categories as well as more health policy. The work is an interesting blend of product, corporate, advocacy and issues management.

Requirements

10+ years of public relations experience with relevant healthcare agency experience or equivalent
Comfort and facility understanding data, the regulatory process, and the barriers to success
Well-developed knowledge of the healthcare marketplace and business practices
Current knowledge of the challenges facing the pharmaceutical industry in general
A passion for ideas and moving pharma clients forward into new avenues of thinking
Know-how to develop and execute integrated communications strategies and programs including influencers, digital, social, earned and paid media
Leadership and management of relationships with multiple internal and external clients
Direct responsibility for organic account growth, and experience pitching and securing new business
Relevant level of expertise in general business acumen, budget management, communications, leadership and mentoring skills

Nice To Haves

Preferred experience in science-related healthcare public relations accounts, including pharmaceutical and direct-to-consumer product marketing, advocacy, program development and execution, social marketing and media relations
endocrinology and neurology experience is strongly preferred; passion for improving patient lives is a must.

Responsibilities

Leading high-impact consumer awareness campaigns, translating health and science into relatable storytelling that drives understanding, empathy and action.
Build and lead cross-function/cross-agency account teams that bring together creative, analytics, digital, influencer, and earned media talent to deliver cohesive, insights-driven programs.
Provide strategic counsel to clients on brand positioning, audience engagement, reputation and issues management in the ever-changing healthcare space.
Mentor, motivate and develop team members, fostering a strong culture of collaboration, curiosity and accountability.
Drive new business efforts by identifying opportunities for growth within existing accounts and supporting pitches for prospective clients.
Collaborate with colleagues across the global Porter Novelli/Omnicom network to bring innovative ideas, partnerships and best practices to clients.