Vice President, US Retail - Digital Shelf Content

NielsenIQ•Chicago, IL

3h•Remote

About The Position

As Vice President, US Retail, you will be a transformative leader at the forefront of driving NIQ Brandbank’s accelerated growth across North America. This executive role is pivotal in shaping and executing strategies for revenue expansion, market penetration, and client excellence within the Retail vertical, including FMCG and T&D sectors. You will spearhead the strategic positioning and delivery of our Digital Product Content and Attribution services, ensuring we capture new opportunities and maximize value for both existing and prospective clients. As the primary executive stakeholder for our clients and business in this region, your leadership will be instrumental in fostering high-impact commercial teams, cultivating enduring client partnerships, and setting the vision that powers our ambitious growth trajectory. This is a unique opportunity to champion innovation, drive market leadership, and deliver sustained commercial success in a dynamic and rapidly evolving market landscape.

Requirements

Extensive people management experience, leading teams to achieve revenue and non-revenue targets, and conducting performance reviews
Strong record of surpassing revenue targets and objectives
Proven sales expertise, consistently delivering results against KPIs and revenue goals
Skilled in strategic sales planning, implementation, and pipeline management
Experienced with high-value clients in commercial roles, driving revenue growth through effective collaboration
Managed teams across various markets, demonstrating strong interpersonal and cross-cultural skills.
Organized, driven leader focused on motivating teams to excel
Prioritizes tasks effectively with keen attention to detail
Interest in FMCG and eCommerce sectors
Excellent written, verbal, and presentation skills; adept at networking
Professional, articulate, and confident communicator at executive level

Responsibilities

Revenue Growth/Client Acquisition:
Design and execute high-impact strategies to identify, attract, and secure new retail clients across North America, driving significant business expansion and market leadership
Provide visionary leadership and hands-on support to the retail sales team, empowering them to excel in prospecting, negotiating, and closing complex, high-value business deals
Build and nurture enduring relationships with key clients, serving as a trusted advisor to ensure sustained growth and long-term partnerships that elevate the company’s market position
Set ambitious monthly revenue targets for NielsenIQ Brandbank’s suite of services, software solutions, and Label Insight offerings, consistently delivering results that surpass expectations
Analyze and optimize sales performance, proactively identifying opportunities for improvement and implementing innovative solutions to accelerate new client acquisition and maximize cross-sell and upsell potential with existing clients
Partner closely with Sales Enablement and Marketing teams to develop and launch strategic initiatives that drive revenue growth and deepen market penetration
Collaborate with Customer Service leadership to align business objectives and key initiatives across all verticals, strengthening client retention and enhancing overall client experience
Lead Content Licensing revenue growth through strategic planning and flawless execution, working in concert with other Retail Leaders to deliver a seamless and consistent client experience across all markets
Develop forward-thinking strategies to penetrate emerging markets and verticals, expanding the organization’s footprint and unlocking new growth opportunities
Drive continuous enhancement of NIQ Brandbank’s capabilities in the Retail vertical, championing product innovation, new vertical solutions, and professional services to accelerate revenue growth and deliver exceptional client satisfaction
Work collaboratively with the Global Commercial Director to forge strategic partnerships within the market, facilitating accelerated client acquisition and unlocking new channels for growth
Lowering Cost of Sale:
Enhance the sales process to minimize client acquisition costs and improve operational efficiency
Promote the strategic utilization of sales tools and technologies to optimize workflows and elevate team performance
Delivering Highly Profitable Revenue:
Target high-margin sales and key accounts to boost profits
Guide the sales team to focus on offerings that support company objectives
Apply pricing methods to increase margins while maintaining client value
Team Leadership:
Lead and support a team of sales associates, setting an example through your actions
Define performance expectations and evaluate regularly using SMART goals
Build a collaborative and high-performing team culture
Oversee all aspects of team management, including performance reviews and professional development
Serve as liaison between your team and other departments to identify and implement business improvements
Recruit new team members who align with business strategy and support ongoing growth
Strategic Planning:
Make sure Account Development plans follow the OGSM template for all clients, coordinating with Customer Service to support growth and retention
Build and manage relationships with NIQ stakeholders and peers to align strategies, agree on joint sales plans where relevant, and combine services for increased growth and collaboration
Help create and execute the company's three-year business plan alongside the Group Commercial Director
Provide accurate team revenue forecasts, maintain a strong pipeline to meet targets monthly or as needed
Collaborate with key stakeholders, including the Group Commercial Director, Associate Director, Retail Sales, and PTO, to define strategies for entering new markets and verticals
Performance Metrics:
Meet monthly and annual revenue goals
Increase new client acquisition and expand existing accounts
Lower sales costs and boost efficiency
Improve profit margins and overall profitability
Execute strategic initiatives in line with the three-year business plan