Vice President, Stores and Customer Experience

Johnny Was

97d • $180,000 - $250,000

About The Position

At Johnny Was, our mission is to inspire free-spirited optimism through beauty, authenticity, comfort and artistic expression. California Dreaming – the ultimate destination for those who love California and the relaxed modern bohemian lifestyle it embodies. The Vice President of Stores & Customer Experience oversees the entire Johnny Was store network of 76 locations, driving revenue growth, client expansion, and customer experience excellence. This executive leads a team of direct reports including Store Directors, Visual Merchandising Director, Retail Operations Director, Director of Clientele, and Director of Training, ensuring alignment across all aspects of store execution, people development, and brand presentation. As a key member of the leadership team, this role combines commercial accountability with brand stewardship, ensuring the Johnny Was ethos of free-spirited California luxury is consistently delivered while achieving aggressive growth targets.

Requirements

• 15+ years of senior retail leadership, including direct oversight of multi-region store networks.
• Proven track record driving sales growth, customer experience, and clientele strategies in fashion, lifestyle, or luxury retail.
• Experience managing a complex field leadership structure with multiple functional direct reports.
• Strong strategic and financial acumen with the ability to drive both top-line and bottom-line growth.
• Exceptional leadership presence with the ability to inspire, coach, and scale large teams.
• Willingness to travel extensively across the Johnny Was fleet.

Responsibilities

• Deliver sales growth and profitability across the $100M+ store network.
• Partner with Finance and Merchandising on forecasting, productivity KPIs, and inventory efficiency.
• Champion a performance-driven culture that drives conversion, UPT, ADT, and comp sales.
• Define and oversee customer experience standards across all stores.
• Drive clientele and CRM adoption to grow the active customer database and expand client penetration.
• Implement hospitality-first practices that build long-term customer loyalty.
• Oversee field execution, payroll productivity, and compliance through Store Directors and Retail Operations.
• Partner with HR to recruit, retain, and develop top talent in the field and at the store level.
• Lead succession planning and leadership development across the store organization.
• Ensure consistent execution of Johnny Was’ visual standards, seasonal directives, and storytelling.
• Collaborate with the Visual Director and Merchandising to connect product strategies with store presentation.
• Leverage the corporate mock shop to align upcoming seasonal presentations.
• Lead the Director of Clientele in implementing CRM strategies that deepen relationships and drive repeat business.
• Oversee training programs to develop sales, clientele, and leadership capabilities across the fleet.
• Build and oversee a strategic calendar of store events and activations.
• Collaborate with Marketing and Store Directors to ensure events deliver traffic, sales, and new client capture.
• Measure ROI and evolve best practices across the fleet.

Benefits

• Pay is based on multiple factors, such as qualifications/skills/experience, geography, and state and local wage laws.
• Bonus and/or commission may be offered.
• Benefits including healthcare, retirement savings, paid time off/vacation, and product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees