Vice President, Staples Media Network

Staples • Framingham, MA

112d

About The Position

Staples has an established, successful retail media network growing at an impressive rate year over year. Staples Media Network is the opportunity for endemic vendors to access onsite advertising opportunities as well as take advantage of Staples 1st party customer data with offsite campaigns. Staples Media Network is the leading RMN for targeting B2B audiences across all of Staples digital banners - StaplesBusiness.com, Staples.com, and Quill.com - and in FY26 is expanding to encompass in-store opportunities as well. As the Head of Staples Media Network, you'll drive the future direction and development of a fast-growing program of strategic importance for Staples overall growth. This position is a high-visibility leadership position with significant business impact. This position will lead a team of partnership leads who manage the marketing and sales of our media network product offerings to drive an increase in revenue and program adoption, as well as develop media strategy and plans for Staples key advertising partners. You will play a key role in Staples Media Network's strategic alignment with our advertising partners, working closely with our Product & Operations organizations, digital and media agencies, and strategic third-party vendors to scale our media network growth. You will leverage your deep expertise in media & advertising to lead the team over a variety of obstacles - ranging from monetization strategies, landscape evaluation, competitive positioning, defense of the program, and macro vendor funding economics. You are someone with a growth mindset who truly thrives in an environment of transformation. You are an excellent communicator and leader that will inspire vendor partners, merchants, and leadership with the customer insights & value that Staples Media Network has to offer. You are naturally curious and stay current on the AdTech ecosystem, digital marketing, and retail media landscape.

Requirements

• Bachelors Degree in Business, marketing or related field OR equivalent work experience
• 15+ years of digital media, advertising technology, and/or marketing experience, primarily focused in consumer environments
• 10+ years cross-functional leadership experience, including demonstrated success leading a large cross-functional marketing team with vendor/agency counterparts integrations
• 5+ years of onsite & offsite media product strategy experience, including examples of standing up net new products

Nice To Haves

• Strategic thinker with experience driving long-term growth while balancing short term objectives
• Experience standing up self-serve buying models in partnership DSP, SSP or specialized 3rd party commerce media platform
• Ecommerce background, with a proven track record of cross department collaboration and gaining internal consensus to scale an advertising business
• Background in building and scaling both digital and in-store commerce media programs
• Self-motivated, high-capacity person who can function and win in a demanding, performance driven environment that includes a broad set of stakeholders

Responsibilities

• Set & execute against annualized EBITDA targets
• Lead the media sales organization -- build and manage the Staples Media Network pipeline: nurturing prospects, growing existing vendor partner relationships, and developing plans to consistently exceed sales goals
• Model for the team what best-in-class selling looks like - go to market plans that demonstrate Staples Media Network's point of differentiation in the market, full funnel media plans that meet each vendor partners' unique goals and exceed their expectations, and always-on upselling
• Collaborate with Sr. Director, SMN Operations to provide robust forecasting & measurement/reporting to vendors
• Co-create communications for various stakeholders to share insights, action items, and pipeline in a timely fashion
• Collaborate with Sr. Director, Retail Media Operations and Staples product organization to drive program capabilities forward and solve vendor problems to drive incremental revenue
• Act as the ambassador for Staples Media Network at all levels of the organization & be seen as the face of Staples Media Network externally through thought leadership and participation at public events
• Present to Exec Leadership at monthly business reviews and adhoc
• Develop strong partnerships with VP level and above stakeholders across the organization and across all business units
• Lead internal communications across the retail media network team
• Stay up to date with industry trends that are relevant to retail media, as well as general retail trends

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree