Vice President, Social Strategist

Circa - IPG DXTRA • Dallas, TX

57d • $120,000 - $219,000 • Hybrid

About The Position

Golin Dallas is hiring a Vice President, Social Strategist! As VP, Social Strategist, you'll bring comprehensive media and marketing expertise to lead strategic planning and execution on our most important client engagements, working together with our Social Practice lead. This pivotal role requires deep consumer insight to craft 360-degree narratives that solve business challenges through orchestrated earned and owned (organic and paid) consumer touchpoints that provide strategic integration with creator and influencer-led campaigns, inspiring connected creativity across channels. Established experience in brand storytelling, with social as the first and best channel to deliver a brand’s story will be an imperative for the leader in this role. Experience and interest in AI’s impact on the consumer discovery and media model and ability to counsel clients and design social strategies that use AI as an effective tool to move social forward will be a component of this role. Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes in 2024 and 2025. Riding the wave of recognition and award-winning work, the VP, Social Strategist has an incredible opportunity to drive best-in-class social strategy empowering a team of social practitioners with a proven record of executing social programming excellently and desire to grow their strategic skillsets. A successful leader in this role will lead with a team-first mentality and find new ways to challenge industry status quo that promote and protect Golin’s leadership and credibility as a long-time social innovator. It’s an exciting time for the agency to continue to deliver impactful earned social work that builds brands, protects reputations and inspires award-winning work and industry innovation for years to come.

Requirements

• 10+ years of experience in digital/social media, preferably with large, complex brands. A mix of both agency and in-house experience is desired.
• Expertise in leading teams with strategic direction, fostering alignment, and enabling seamless execution across disciplines.
• Deep understanding of major and emerging social platforms, including best practices and user dynamics.
• Proven expertise in developing social content strategies, managing social communities, and crafting compelling brand narratives.
• Ability to translate insights from analytics into actionable recommendations.
• Comfortable working in a fast-paced, evolving environment with multiple stakeholders.
• Excellent communication and presentation skills.
• Strategic thinker with a passion for innovation and growth.
• Ability to mentor and develop talent, fostering a collaborative and high-performing team culture.

Nice To Haves

• Experience managing paid social campaigns is a plus.
• Familiarity with tools like TalkWalker, Spike Newswhip, Sprinklr, HootSuite, Slack, SharePoint, and AirTable.

Responsibilities

• Manage large-scale planning initiatives across interconnected marketing disciplines (social, influencer and paid), aligning strategy and executions with clients’ business objectives.
• Lead a team with executional excellence, fostering scalable, cross-functional integration.
• Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking.
• Oversee the creation and alignment of social strategies across all channel types, in this order of priority—earned, owned and paid—to ensure unified messaging and performance.
• Deliver high-level brand guidance and strategic client support, with a strong focus on best-in-class social marketing as well as directing new business development.
• Partner closely with the SVP, Executive Director, Digital Strategy to lead and provide strategic counsel for four major social accounts in the Dallas office.
• Lead and empower teams in delivering high-impact social strategies, promoting collaboration, creative discipline and scalable approaches that strengthen brand visibility, audience connection and consumer discovery.
• Collaborate across strategy and planning, creative and analytics to deliver channel-specific social strategies that uphold brand storytelling that is both compelling and performance driven.
• Serve as a go-to expert on social media trends, the platform ecosystem and cultural trend casting, using foundational AI insights and practices to further the work.
• Support new business development and help build out robust, scalable social programs that align with business objectives.
• Lead and mentor a team of 2–3 junior staff, fostering growth, accountability, and high-performance standards.
• Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy
• Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities.

Benefits

• LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed