Vice President, Sales Training & Development

APCO Holdings

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About The Position

APCO Holdings partners with dealerships across North America to deliver innovative vehicle protection products and services that enhance the ownership experience for customers and drive growth for our partners. Through our family of brands, we bring together industry expertise, technology, and data-driven insights to help dealers strengthen their finance and insurance performance and build lasting relationships with their customers.
Our teams work collaboratively across operations, technology, risk, finance, marketing, and sales to deliver solutions that create measurable value and support the continued growth of APCO and the partners we serve.

Position Overview
The Vice President of Sales Training & Development is a senior executive responsible for designing, leading, and executing APCO’s enterprise‑wide training strategy across all brands and revenue channels. This leader oversees all curriculum development, in‑person and virtual training delivery, digital learning platforms, and the evolution of APCO’s AI‑enabled dealer performance ecosystem.
This role ensures APCO delivers industry‑leading F&I, sales, leadership, and operational training to franchise dealers, independent dealers, agents, and internal field teams. The VP will elevate APCO’s training capabilities into a scalable, modernized academy that drives measurable dealer performance and revenue growth.

Requirements

• 10–15+ years of progressive leadership experience in automotive F&I, dealership training, or performance development.
• Deep expertise in F&I, sales process, compliance, and dealership operations.
• Proven success building or scaling training academies or enterprise learning programs.
• Experience with digital learning platforms, LMS systems, and AI‑enabled training tools.
• Strong executive presence with the ability to teach, influence, and inspire at all levels.
• Exceptional communication, curriculum design, and facilitation skills.
• AFIP certification preferred; ability to maintain certification required.

Responsibilities

• Develop and execute APCO’s comprehensive training strategy across all channels (Franchise, Independent/GWC, RV, Marine, Powersports, Credit Union, and Chemical/Glassparency).
• Lead the transformation of APCO’s training ecosystem into a modern, scalable, technology‑enabled academy.
• Partner with the CRO to align training priorities with revenue goals, dealer performance metrics, and channel‑specific needs.
• Oversee creation, modernization, and continuous improvement of all APCO training programs, including: Core Programs F&I training Sales training Leadership and management development AFIP certification training MotorTrend Certified training EasyCare Total Performance Academy DealerPro curriculum
• Build structured, multi‑level learning paths for F&I managers, sales teams, GSMs, GMs, and dealer principals.
• Ensure all curriculum is data‑driven, compliant, and aligned with OEM, regulatory, and industry standards.
• Integrate AI‑driven personalization and adaptive learning models.
• Serve as executive owner of APCO’s digital training ecosystem: Platforms EasyCoach (Siro) – coaching, performance tracking, and skill development EasyInsights – analytics, reporting, and dealer performance dashboards Video University – on‑demand learning library AI‑powered training modules – generative learning, simulations, and adaptive content
• Drive platform adoption across field teams and dealers.
• Partner with Product & Technology to enhance functionality, content integration, and user experience.
• Ensure training data feeds into dealer performance insights and revenue‑impact reporting.
• Lead all in‑person, virtual, and hybrid training delivery across the U.S.
• Personally conduct select high‑impact classes, executive sessions, and dealer workshops.
• Oversee scheduling, logistics, and coordination for all training events.
• Ensure consistent delivery quality across all trainers and programs.
• Directly oversee the full training organization, including: Direct Reports DealerPro Training Team Internal Training Scheduler & Administrative Support AFIP‑Certified Trainer(s) MotorTrend Training Team F&I and Sales Training Staff EasyCare Field Team Training Academy Leads
• Recruit, develop, and mentor a high‑performing training team.
• Establish KPIs for training effectiveness, dealer performance lift, and ROI.
• Build a culture of accountability, innovation, and continuous improvement.
• Serve as executive lead for the EasyCare Field Teams Training Academy.
• Build structured onboarding, certification, and ongoing development paths for all field personnel.
• Ensure alignment with CRO’s revenue strategy and channel‑specific performance goals.
• Partner closely with: Sales Leadership – to align training with channel needs Product & Technology – to enhance digital learning platforms Marketing – to support content creation and brand alignment HR/Talent Development – to integrate internal leadership programs Operations – to ensure training supports dealer lifecycle and retention

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed