Vice President, Regional Marketing - The Infatuation

JPMorgan Chase • Central LA, CA

438d

About The Position

As Vice President of Regional Marketing at The Infatuation, you will spearhead local marketing initiatives across key cities in the United States and London. This role involves leading a small team to develop and execute marketing campaigns that align with the brand's goals, collaborating closely with editorial teams on various projects, and fostering community engagement through strategic partnerships.

Requirements

• 6+ years experience in digital marketing and/or community-building.
• 2+ years of people management experience.
• Outstanding interpersonal skills and relationship management abilities.
• Team-oriented individual with solid communication skills, including experience presenting to cross-functional teams.
• Excellent project management skills, detail-oriented, and able to thrive in tight timelines.
• Familiarity with tools like Asana and Dropbox.
• Creative with a strong understanding of brand identity and voice.
• Understanding of geographic-based consumer segments and ability to cater strategies to individual market needs.
• Experience with digital platforms and tracking conversions via Calls to Action (CTAs).
• Ability to travel as needed for this position.

Nice To Haves

• A Bachelor's degree in marketing, communications, or a related field.
• An interest in restaurants and dining, and love of building a community.
• Familiarity with The Infatuation brand.

Responsibilities

• Set regional marketing strategy and support local marketing efforts through the development and execution of tool kits.
• Manage two direct reports: one regional marketing manager for the East coast and one for the West coast.
• Create and cultivate a growing community in key cities through local marketing strategy including community outreach and restaurant partnerships.
• Set project timelines, oversee asset creation and multi-channel messaging, and connect the dots between all stakeholders on Social, Editorial, Restaurant Relations, and Growth teams.
• Bring fresh, unique ideas to our city teams and lead brainstorms, ideation and concepts for regional campaigns.
• Work closely with creative and social teams on asset ideation, production, and publishing for each city across social, co-marketing, newsletter and other channels.
• Manage the regional marketing budget and allocate budget to specific initiatives.
• Track efficiency of different marketing channels, and adjust the strategy in real time to create the most impactful campaigns.
• Deliver marketing reports to key stakeholders, summarizing campaign results and key findings.

Benefits

• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree