Vice President, Public Relations

Orchestra•New York, NY

57d•$146,500 - $163,000•Hybrid

About The Position

Small Girls PR is looking for a Vice President to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy. This team specifically ideated a limited-time, age-based discount to incentivize Laura Geller’s core demographic — older women — to shop the brand’s site on a newly created holiday, National Mature Women’s Day. Note: This role is based in our NY office, working two days a week in the office on a hybrid schedule.

Requirements

You have 10-13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships
You’re tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas
You’ve personally dreamed up stunts or out-of-the-box PR ideas that others hadn’t yet considered
You’re known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others
You’re organizationally strong — you plan, delegate, and prioritize effectively to move work forward
You’re scrappy and nimble, thriving in fast-moving environments with shifting priorities
You instinctively know how to make a story sing — whether for a journalist, influencer, or a broader audience — by tapping into what makes something shareworthy
You’re a client whisperer, earning and keeping client trust through strategic counsel and steady partnership
You’ve led PR strategies that moved the needle — driving headline-worthy coverage while advancing the brand’s mission and vision
You’ve guided teams to success, consistently exceeding client KPIs and goals
You have collaborated with and strategically advised clients on affiliate marketing programs and campaigns.
You have familiarity with influencer marketing and experiential strategies, and experience managing or collaborating with these teams.

Responsibilities

Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space.
Build strong rapport with client and interagency partners, operating as a lead contact
You’ll be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners
You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights
Originate out-of-the-box ideas that strengthen client’s marketplace positioning
Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
Manage and mentor our strong and capable junior team, helping them flourish into future leaders
Proactively identify and integrate emerging media channels, AI advancements, and industry trends

Benefits

Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings

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