Vice President Product Strategy & Commercialization

Holistic Industries

12h • $220,000 - $220,000 • Remote

About The Position

We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets

Requirements

• Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)
• Strong track record of building and scaling product portfolios and driving revenue growth
• Deep understanding of consumer trends, product development, and go-to-market strategy
• Experience leading cross-functional teams across product, marketing, and operations
• Knowledge of formulation, packaging, and regulatory requirements
• Strategic thinker with strong execution skills and attention to detail
• Comfortable operating at both a high-level and in the details within a fast-paced environment

Responsibilities

• Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership
• Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products
• Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability
• Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution
• Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact

Benefits

• Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage.
• We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match.
• Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services.
• Team Members can also take advantage of our referral program and generous paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 101-250 employees